Recently, Europe is known for its outdoor activities.

The brand is actually not strange to most of the department stores. Most of the department stores in China can see its swimming goggles special counters, but this is the product of the whole brand. In the beginning of 2000, jester was concerned about the outdoor market dynamics in China. But as an internationally recognized brand, it was always prudent to open up a brand new market. In the 2005 year, only to start the series of aquatic sports products into China.

According to the analysis of the industry, the high profile of China is the result of its water sports taste in China. The potential of the Chinese market is far beyond its original estimate, which has attracted the brand new planning of China today.

It is reported that since its entry into China in 2005, the swimwear series has become popular in China due to its fashionable style, first-class quality and good performance. In just five years, Gester has become a famous brand in the high-end swimming tackle market in China.

Outdoor sports give people the first feeling of mountaineering, skiing, rock climbing, camping and other challenging and professional activities, and outdoor brand has also been giving people a professional, stable and expensive impression.

It is true that the traditional outdoor sports products are all the same. However, he breaks the Convention, uses high-tech materials and techniques of professional outdoor sports equipment in leisure sports equipment, and boldly adds fashion elements. In the world outdoor sports equipment industry, he first promotes the concept of "fashion outdoor", and deducts the new outdoor lifestyle of "leisure, fashion and health".

Because of this, all of us are popular with consumers and become the leading outdoor brands in the world.

　　杭州資深戶外品牌代理商陳先生認為，佳斯特會成為中國戶外品牌的一批黑馬，首先是因為目前國內(nèi)專業(yè)戶外運動并不普及，國內(nèi)現(xiàn)有的戶外消費群其實多數(shù)是“假戶外”(指非真正專業(yè)戶外愛好者)，他們在產(chǎn)品選擇上多數(shù)偏向于時尚與休閑類產(chǎn)品，而佳斯特正是這種風格定位，剛好滿足國內(nèi)戶外主流消費群的需求，以前那些在我們專業(yè)戶外里淘休閑款顧客群在佳斯特進入市場后多數(shù)會舍棄我們而選擇佳斯特;其次，淡季不淡能使佳斯特更好的立足于市場，眾所周知，在戶外運動乃至整個鞋服行業(yè)夏季都是一個明顯的淡季，但是佳斯特因為有泳鏡泳裝這一夏令運動產(chǎn)品恰到好處的實現(xiàn)了淡季不淡，就憑這兩點佳斯特在中國市場都非常好立足;陳先生還告訴記者他最近正在跟佳斯特商談，想拿下該品牌在杭州、寧波兩地的代理權。

Mr. Sun, who has more than 10 years' experience as a brand agent, said that he was more determined to China. From his affiliation, agency and affiliation, he could see that all the people who had made the brand knew that the potential risks of this business cooperation mode were in the Party A (brand name). Mr. Sun told reporters that he was talking about the joint venture with Changchun Zhuo exhibition mall recently. If it goes well, it will be open in March next year.

According to Mr. Yip, a senior brand planning expert in China, she will become the kappa of China's outdoor sports. Why is kappa successful in China? Who is the consumer of kappa? The real consumer group of Kappa is actually a "fake sport" group, and it is just "fake outdoor".

According to the strategy of "ten cities and 100 stores", in the next three years, he intends to set up hundreds of counters in more than ten mainstream shopping malls in Shanghai, Beijing, Nanjing, Hangzhou, Guangzhou, Shenzhen and Xiamen to become a strong outdoor brand in China.