Exhibitors need legal consciousness

"At present, China Enterprise exhibition abroad There are more and more disputes and lawsuits involving intellectual property rights. Several overseas exhibition organizations' salesmen sighed.

With the liberalization of the right to operate foreign trade, more enterprises begin to move to the international market through the platform of the exhibition. However, due to the weak sense of intellectual property and lack of experience, many enterprises are troubled by infringement incidents in the exhibition. In the European and American markets, the protection of intellectual property rights is highly valued. Mao Daben, general manager of Beijing Mu International Exhibition Co., Ltd. said: "the exhibition is a highly transparent information situation, Chinese enterprises are often not aware of it. In some exhibitions, some large foreign companies based on the importance of intellectual property rights will hire professionals to visit the exhibition, and if they find products suspected of infringing their intellectual property rights, they will immediately resort to the law.

The consequences of running a red light in the international market can not be ignored. However, the booth was not allowed to continue to participate in the exhibition. Ren Enjie, deputy director of the Exhibition Department of the China Chamber of Commerce for import and export of mechanical and electrical products, said, "a foreign company has been fined 500 thousand euros in the infringement of Chinese enterprises. Most importantly, once a company has such a record, it will block and sanction the business through customs. The market road to the world has been cut off.

Whether foreign or domestic, intellectual property rights are the most frequent problems in the exhibition. On August 2006, at the twelfth China International Textile and Accessories Expo, a complaint was submitted to the staff of the exhibition office of intellectual property: a home textile company in Zhuhai complained about 6 companies infringing their product copyright. The office then communicated with the relevant enterprises, and the infringing enterprises removed the exhibits that involved infringement.

"From this case, it is easy to see the reality of the protection of intellectual property rights in the textile and garment industry, and the complexity of the exhibition's intellectual property protection." Huang Xiaoliang, senior project manager of the textile industry branch of the China Council for international trade promotion, who is in charge of legal issues, said: "the exhibition is not the reason for the dispute over intellectual property rights protection, but it is the place where problems are concentrated. The economic globalization and the rapid development of the industrial reality put the weak intellectual property protection problems in front of Chinese enterprises at a time when they are not ready to make adequate preparations.

Not only will there be intellectual property problems in textile exhibitions, but there will also be complaints about intellectual property rights at the largest Canton Fair in China. All these, the most urgent task for Chinese exhibitors is to fill in the lesson of intellectual property rights. For this. Ren Enjie said: in order to circumvent the red light of intellectual property rights, enterprises should strengthen their legal awareness and understand the knowledge of intellectual property.