Exhibitors Brand and Market awareness

　　 enterprise Why do you want to participate? Jiang Huai, chief executive officer of Guangdong modern exhibition management company, thinks: first, the need of the market. Fierce competition in the market, enterprises in order to get the most effective development, often choose to show new products and technologies in the exhibition, laying a solid foundation for the smooth development of marketing in the future. Next is the need of product marketing. Large and large enterprises at home and abroad are very good at choosing exhibition opportunities to seek agency cooperation, establish brand awareness and establish horizontal links in the same industry. Third, corporate image needs. As a very effective and direct publicity campaign, the publicity effect of the exhibition is different from that of the traditional media, and the yield effect is often higher than that of the traditional media.

The exhibition will help Chinese enterprises open up the market and make effective use of professional exhibitions to promote products to the international market, find new projects and new opportunities for cooperation, and increase their knowledge, renew their ideas and broaden their minds. So why do many companies sigh after the exhibition that the results are not ideal? "Attending the exhibition requires enterprises to choose high-quality products to participate in exhibitions, improve their exhibition levels, and focus on image publicity. These factors are directly related to the corporate image, brand image and the long-term interests of the enterprise. Li Rengui, general manager of general international advertising and exhibition company, said: "during the exhibition, we found that some enterprises have a rather short view. When they participate in the exhibition, they do not pay attention to the image of the company. Exhibitors have made considerable investments in enterprises. They must not lose their fruits by picking up sesame seeds and losing watermelons. In fact, while setting up the market strategy consciousness, it is actually helping enterprises to establish brand and corporate image, so as to achieve the goal of developing the market and promoting export.

So, how should enterprises establish brand awareness and market awareness? Li Rengui said: "the so-called 'brand awareness' is to choose a good quality brand, high quality products exhibition, to create famous brand."

Brand awareness is closely related to the market awareness of enterprises. Jiang Huai said: "in fact, exhibitors'" market awareness "is to find out, combined with local market conditions, choose marketable products. Exhibitors must have a long-term vision and deal with the relationship between immediate interests and long-term development.