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Let The "Side" Pay The Price.

2010/12/14 15:14:00 19

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It is intended to warn people that people must be honest in their work and must not cheat. Even if they cheat and cheat, they will be able to enjoy the benefit of the world by deceiving themselves. It is simply impossible and will pay a heavy price for them sooner or later. However, the speaker is earnest and listless. In real life, there are always some people who are lucky enough to be a fake knife. The ancients said, "fish heads are pearls.

Yun Bi, Ke cola, pulse robbery, Guangdong Li Yue, NOKIR...

The market appears to be like "twin" with regular brands.

Partake

A trademark will not shake your eyes any day.

A netizen, who has always been cautious and never bought fake products, has also been joking with a joke on a bottle cap that says "buy another bottle".

Or it can be said that today's counterfeit behavior has reached the point where it is impossible to guard against.

In the light of the property of "bang", it is trying to make the trademark rely on well-known brands, causing visual confusion, deceive consumers, and then mislead their buying behavior and profit from it.

This attribute determines that "bang" can only be a short-term behavior. It is a sale of a hammer or a gun for a place. This is usually done by informal workshops and small businesses, and its production and operation are also products with low technical content, such as clothing, snacks and so on.

Of course, it is also necessary to extend the behavior of "bang" to the needs of scale and technical support.

Some supervisory departments found in a market spot check not long ago that there is a "famous brand" phenomenon in the field of solar water heaters.

The "fake brand" manufacturers are not clever enough to pplant the traditional trick of other industries.

However, the method "

Pioneering

It is still very "fresh" to apply to the appliance field, and it seems to be very effective.

With the same name as "Hai" and "Mei Di", it is very daring to dare to change the font and pattern of the famous brand directly.

As warned by the foregoing, fish ends are not pearls. It is not difficult to see through the tricks of the "side".

Whether it is "pulse robbery" or "chanting movement", no matter it is "Hai" and "regret", as long as consumers look carefully, they can be punctured on the spot.

The problem is that consumers are not too crafty, but consumers are too careless.

An online survey shows that only 37.7% of consumers in China buy goods and think of authenticity in some way, and only 8% less.

This situation is undoubtedly reserved for those bad enterprises to make false space and get lucky.

Cheating not only hurts

Consumer

The rights and interests have also caused great losses to the formal enterprises and brands.

Although formal enterprises and brands are not as bad as consumers, it is not easy for them to protect themselves by cheating.

Because not all "fake brands" and other fake actions constitute infringement or violation of law. Many enterprises are skilled in dealing with the "grey area" of the law, and their behavior does not necessarily conform to the elements of infringement.

This makes it impossible for companies to be lawsuits to protect their rights.

At present, many well-known household electrical appliance enterprises have set up a counterfeiting fund, one of which is aimed at "brand name".

Although these enterprises have spent a lot of manpower, material and financial resources, the actual effect is not ideal.

Some people take advantage of legal loopholes to conduct unfair competition. They can not just accuse consumers of not having enough awareness of rights protection and the lack of effective corporate fraud. They should also look back at the legal system, including a series of administrative regulations. The most important task at present is to make appropriate amendments to the relevant provisions of the trademark law, the consumer rights protection act, the anti unfair competition law, and the regulations on the registration of enterprise names, and to define and establish punishment measures for "near brand" behavior. Besides, governments at all levels and the media should also intensify their efforts to crack down on "brand names", and resolutely do not give them green lights.