A few days ago, reporters learned that the famous underwear brand and Yi Lian Ni from France will hold the spring and summer new products conference and strategy seminar in 2011 at the five star hotel in Yanbu, Yantai City, in January 6, 2011.

According to the briefing, there will be nine series of debut in this conference. They are the cool rose series, the pleasant summer night series, the perfume lily series, the night rose series, the mountain stream torrent series, the wild call series, the water tender series, the natural kiss series, the angel wing series. All series are based on women's feelings, conveying the implicit thoughts of different scenes and moments, reflecting the beauty of daughters or noble or elegant, or simple, or fashionable, intelligent or wild, or fresh, charming or leisurely.

The conference will also invite representatives from industry experts, industry media and excellent distributors to discuss the hot issues of the industry. According to the introduction, the scope of discussion will involve personnel management, business development, channel spanformation, network distribution, brand promotion and other topics, all of which are concerns of distribution customers.

It is reported that the brand of Foshan's Lina underwear was introduced from France last year, and it entered the mainland market for a year. Although the time is not long, Ilianne's development is extremely fast. The distribution network has spread over most of China, showing the image of a dark horse. Therefore, this press conference has attracted the attention of the industry. As of now, more than 100 customers have been enrolled in the conference. prominent 。

The best performance comes from the following six aspects: first, the team of Ellian's team is very excellent, and the whole team is the senior elite in the industry, with the leading idea and practical experience; two, the product positioning of Yi Lian is on the health side, the use of hi-tech fabrics to improve the health of the chest and the protection of the body, the development of underwear to fashion, and the development of products to functionalization; three, the leading service of Eli Ni, in addition to providing regular shop decoration design and opening guidance, it also provides personalized shop management schemes; four, the Eli Ni's investment mode is unique, and Eli Ni abandoned the traditional eating and drinking type of business invitation, replacing it with training investment, which greatly improved the enthusiasm of the customer participation, and naturally improved. Senior people in the industry believe that Turnover rate The five is the consultative shopping guide advocated and implemented by the company. It has trained the front-line staff from the passive product introduction as a beautiful consultant for female friends, and can effectively enhance the sales performance of the terminal stores. The six is that Yi Ni Ni from the fashion capital of France has a strong brand appeal.

Nowadays, many people are complaining about difficult business, financial crisis, rising cost, exchange rate appreciation, network diversion. personnel The difficulty of leaving them became an excuse for them to complain. In this era, the underwear of Yi Lian Ni can still be successful, and it has very important specimen significance. The success of Yi Li Ni once again verified a truth: there is no sunset industry, only sunset enterprises. As long as we can concentrate on calm spirit, make up our minds, conform to the trend, innovate bravely, explore customer needs and adhere to market orientation, we still have a lot of opportunities, because the market capacity of underwear industry as a near rigid demand is growing rapidly.