December 17th news, December 10th,

"Production

"Three new mountains"

In fact, bosses of Dongguan shoe making enterprises also call artificial "raw materials and RMB appreciation" new "three big mountains".

"Now some prices are too low, we do not pick up."

A Dongguan

Not only the footwear industry, but also the clothing industry has been trapped in a strange circle.

"The global economy is gradually recovering, although the economy of Europe and the United States is not very good, but the economy of the emerging economies is not bad."

In Zhang Yansheng's view, in the current situation of rising costs and declining profits, enterprises must make greater efforts to increase the added value of products, and gradually realize pformation and upgrading.

Generally speaking, the competitiveness of enterprises has three stages. The first stage is factor driven competitiveness, followed by scale driven, and finally innovation driven.

Zhang Yansheng believes that at present, export enterprises are beginning to pition from the low cost factor competitive advantage to the scale of complete equipment competitive advantage.

How to break through

According to the division of the global value chain and the situation of China's manufacturing enterprises, it is found that in the three aspects of technology, marketing and production, the strength of foreign-funded enterprises is concentrated on the high-tech and mature marketing means, especially in China's manufacturing industry.

"China's small and medium-sized manufacturers are mainly due to the demand for cheap daily necessities, clothing and footwear at home and abroad, so they do not attach importance to technology research and development and brand marketing.

This kind of congenital deficiency makes China's production industry do not have independent R & D and private brand, its products and services will tend to be homogenized, and profits will be minimized in the price war.

Hu Weiquan said that a plan to help domestic enterprises directly sell their products to overseas is being launched. If the plan is implemented smoothly, the gross margin of manufacturers will be raised to 25%. M2C

GMC high quality Chinese manufacturers alliance hopes to send those companies with high quality, high added value and high profit ahead of schedule.

"Most of China's enterprises are committed to manufacturing processes and linger at the end of the industry chain and value chain."

Liu Guanzhong, director of the expert committee of China Industrial Design Association, believes that whether an enterprise is advanced or not is not to see what industry it belongs to, but to see which link its main business activities are in the value chain.

"Therefore, the key to China's development of advanced manufacturing industry should be the extension of the low value-added manufacturing links to the development and marketing mechanism with high added value."

"Our products and services are competitive and need a label to distinguish them from weaker exporters.

Only in this way can we get rid of the low-end image.

Gu Yanmin, vice president of Guangdong dragon group, said.

Zhang Yansheng believes that the competitiveness of China's manufacturing industry will change under the policy of expanding domestic demand.

"Once the expansion of domestic demand market, for enterprises, products will be more diversified, and domestic demand will also have low, medium and high end points. At this time, enterprises will also form low, medium and high end enterprises of different types, which are somewhat more than the low end of the world market just in the international market."