January 1,

On January 1, Tian LAN leisure sports city was officially opened. The mall is located on the four floor of Fang Shi international, southwest corner of Muxiyuan bridge, with a business area of 5000 square meters. It is the largest sports and leisure professional store in Muxiyuan business circle. Many famous brands at home and abroad are taking the lead. The sports brands include: Adidas, Nike, KAPPA, Puma, Anta, 361 degrees, XTEP, playboy, camel, Jordan, PEAK, etc. the leisure brands include: Mts. Bang Wei, e, h, h, h, the trend frontline, Zorro, family, Dan, hot, and so on.

More than 1000 manufacturers and agents queued up and settled in more than 100 famous brands "Yaohao".

As China's first "brand inventory" professional service agency, Tian LAN has been favored by brand manufacturers for many years.

Tian LAN leisure sports city officially launched foreign investment in December 10th. A total of more than 100 shops have been launched. Over 3 days, more than 1000 brand manufacturers and agents have applied for settlement.

It is understood that the brand entry procedure of Tian LAN leisure sports city is extremely strict. It is necessary to complete the application of the "six certificates", that is, the factory business license, the tax registration certificate, the organization code certificate within four years, the trademark registration certificate, the quality inspection report, and the sales power of attorney.

Wu Da Bureau, general manager of Tian LAN tail goods, said that the reason why we need to enter the brand must be "six certificates", which is to ensure that all products sold in Tian LAN leisure sports are genuine and 100% without fake products.

Yaohao shop 300, "shop Wang" 200, "top 150" shop, "flower shop" shop home.

Because of the limited resources of the berths, more than 100 famous brand businesses must determine the location and location of the berths by "Yaohao". Because the geographical location of the Tian LAN leisure sports city is superior, the major sports leisure brands are generally optimistic about their business prospects, and all hope to get a better location and larger business area.

It is understood that Tian LAN Leisure Sports City 300, "Pu Wang" by Anta Yaohao, 200 square meters "top" shop was taken by the United States, and the 150 square meters "flower" shop was Semir income capsule.

Tian LAN Leisure Sports City reached 100% investment rate in 30 minutes, creating Beijing investment myth.

Brand "inventory" professional stores stationed in the wholesale business circle format does not conflict.

　　天蘭尾貨進(jìn)軍A類商圈，到底會給木樨園的商業(yè)格局帶來何種影響?尾貨標(biāo)準(zhǔn)專家梁吉良說：“尾貨市場經(jīng)營的是正品之外的庫存、下架產(chǎn)品，在貨品性質(zhì)、價格、經(jīng)營模式上都與傳統(tǒng)商場有著本質(zhì)的不同，即形成了經(jīng)營區(qū)隔，區(qū)隔就意味著規(guī)避了同質(zhì)化競爭，既然不存在同類競爭的問題，尾貨商場進(jìn)入A類繁華商圈，無論對其他商場，還是對廣大消費(fèi)者來說，都是對經(jīng)營業(yè)態(tài)、消費(fèi)場所的有益補(bǔ)充，并不會對傳統(tǒng)商業(yè)產(chǎn)生直接的沖擊，同時，經(jīng)營區(qū)隔也意味著差異化競爭，傳統(tǒng)商場在面對尾貨市場諸多差異化競爭優(yōu)勢的時候，想得更多的不應(yīng)該是恐懼，而是如何想方設(shè)法為消費(fèi)者提供更加物美價廉、貨真價實(shí)的商品和服務(wù)，依此俘獲消費(fèi)者的心，從某種意義上講，尾貨商場進(jìn)入繁華商圈，加速了商圈內(nèi)各商業(yè)形態(tài)的升級?！?/p>

Brand manufacturers and agents realize quick return of funds through the sale of stock products in Tian Lan's tail goods; consumers buy quality assured brand shoes and clothing at low price at Tian LAN tail goods; while meeting the effective demand of the two party, Tian Lan also realizes its own rapid development.

In view of this phenomenon, Liang Jiliang, the chief planning expert and chief planner of Tian LAN brand, said that through the integration and repositioning of the market resources, Tian LAN realized the three party of the upstream manufacturers, retailers and consumers. The "sports leisure" theme of the sky LAN tail goods is the effective integration of market opportunities, brand resources and consumer resources. It is a forward-looking attempt at the development of the tail goods industry, and will also become a typical successful case for the development of commercial real estate.