According to media reports, Jingdong mall chairman Liu Qiangdong recently revealed that the company plans to launch an independent luxury vertical B2C website.

With the rapid development of Internet technology, e-commerce is in full swing.

Nowadays, luxury goods are becoming popular in e-commerce platform, and many luxury goods companies are rushing to the online luxury market.

However, we must admit that luxury e-business is still in the initial stage of development. There are still several hurdles to overcome if we want to roll up the tide of luxury e-business.

Luxury goods

In recent years, e-commerce has gradually started to mature, and online online shopping products are also moving from low end to high-end.

After online shopping is gradually accepted by the market and consumers, luxury online shopping is undoubtedly a popular domain.

According to statistics from the World Luxury Association, as of December 2009, China has become the second largest luxury consumer in the world after Japan.

In the next 5 years, China is expected to rank first in the world's luxury consumption.

At present, luxury e-business in China has emerged and quickly attracted international brands to catch up with the online shopping market.

According to media reports, in November 26th, George Armani company's

Then, the world's largest luxury goods online sales group YOOX12 officially announced its visit to China on 1 June.

In view of its founder and CEO Federico Ma TTI, there is no supplier in China that can satisfy the needs of consumers, and the potential of China's luxury online market is huge.

It is reported that the online boutique thecorner.com, which hosts many famous fashion brands, will officially visit China in the second half of 2011.

Media reports said Liu Qiangdong, chairman of Jingdong mall, also revealed that the company plans to launch an independent luxury luxury B2C website toplife.com.

The number of luxury websites in China is relatively small. More representative enterprises include vip.com, glamour, Jiapin, poly, and luxury goods.

With the involvement of international luxury brand companies, the popularity of luxury online shopping in 2011 will also usher in competition.

Luxury e-business thrived

In the past, consumers were generally concerned about the reliability and authority of online shopping, especially the more expensive luxury goods consumption.

On the one hand, consumers are worried about the real goods that can not be bought. On the other hand, many bottlenecks exist in online shopping, which also hinder consumers.

In addition, a series of conditions related to luxury online sales are not mature enough, which also limits consumers' online shopping demand.

A survey by the British Luxury Association showed that only 1/3 of the luxury brands in the world had online sales in 2008, while half of the luxury brands did not plan to do e-commerce.

Nowadays, luxury online shopping is booming. Almost all luxury brands are keen on opening up the e-commerce market.

In addition, luxury online shopping is gradually gaining popularity and winning consumers.

Yang Peifeng, chief executive officer of Jiapin, a popular online sales website, says that 43% of the consumers who buy luxury goods in China are now buying luxury goods online.

The agencies also predict that China's willingness to buy luxury goods in the next five years will rise from 40 million to 160 million.

Why luxury shopping has risen and has been developing rapidly by prairie fire? There are basically the following reasons: on the one hand, it benefits from the rapid development of Internet technology.

Social networking is booming, promoting the combination of traditional luxury goods sales and the Internet, providing a platform for luxury online online shopping market.

In addition, most young people who are active in the Internet have the need to catch up with fashion and consume luxury goods. With the gradual change of Chinese consumption habits, the way of purchasing luxury goods is changing imperceptibly. All these have opened up space for luxury online shopping.

In addition, the emergence and development of luxury e-business can also be said to be an inevitable trend of e-commerce segmentation.

With the improvement and maturity of all aspects of e-commerce market, the current field can no longer meet the trend of development, and the trend of segmentation is increasingly obvious. Luxury e-commerce can emerge as the times require.

Luxury shopping online may not be smooth sailing

The development space of luxury online shopping is huge.

In the next 5 years, the online sales of luxury goods will increase by 30% to 4 billion to 6 billion dollars, according to data from Forrester Research Company Forrester Research Company.

The 2010 China luxury report released recently by Rhodes public relations shows that nearly half of respondents are willing to choose luxury goods online.

However, the way of luxury online shopping is not necessarily smooth sailing.

First of all, unlike ordinary consumer goods online shopping, luxury goods have special consumer experience needs. Although online discounts form a price advantage, the location and quality of luxury goods determine their inevitable price. The price after discount can hardly satisfy consumers' experience of luxury goods.

Secondly, after-sales service is also the key.

In e-commerce, consumers can not participate in absolute confidence, especially in the face of luxury goods is a lot of concerns, for fear of encountering fake and shoddy luxury goods.

It is still very important for luxury brands to protect after-sale services and eliminate or minimize consumer concerns about quality and integrity.

In addition, how to reduce costs and ensure the supply of diversified goods on the supply side has become the key to differential competition in luxury websites.

Although several major brands have joined the ranks of online online shopping, many luxury brands are still waiting.

Some analysts even asserted that it was "urgent and confused."

It is also said that online sales can not give consumers the experience of consuming in boutiques, and it will break the consumers' sense of luxury.

{page_break}

Speaking of the key to the success of luxury e-business, Gail Guy.Salter, vice president of the British Luxury Association, said that for traditional luxury retailers, the more profits they may open, the more different the online sales can be, not the more money they can earn by opening more online stores.

(source: communication message message / Yu Wei)

Notifications on the declaration of "Research Fellow of China Electronic Commerce Research Center"

In order to integrate the resources of experts in the field of electronic commerce in China, and do a good job in the docking of experts in various fields, the China Electronic Commerce Research Center has decided to launch the "Research Fellow of the China Electronic Commerce Research Center" project, to build a third party research service platform covering theoretical research, personal display, opinion dissemination, results sharing, project declaration and project cooperation for China's e-commerce research and real war experts, senior officials and industry professionals.

　　作為國內(nèi)權(quán)威業(yè)電子商務(wù)研究機構(gòu)，包括B2B領(lǐng)域的阿里巴巴、網(wǎng)盛生意寶、中國制造網(wǎng)、慧聰網(wǎng)、環(huán)球資源、金銀島、一達通、敦煌網(wǎng)等企業(yè);B2C領(lǐng)域的京東商城、當(dāng)當(dāng)網(wǎng)、卓越亞馬遜、新蛋中國、紅孩子、凡客誠品(VANCL)、麥考林(麥網(wǎng))、庫巴購物網(wǎng)、蘇寧易購、淘寶網(wǎng)、拍拍網(wǎng)、eBay易趣網(wǎng)、樂酷天、百度有啊、樂淘網(wǎng)、銀泰網(wǎng)、珂蘭鉆石網(wǎng)等;支付領(lǐng)域的支付寶、財付通、環(huán)迅支付、百付寶、銀聯(lián)電子支付、快錢、易寶支付等;還有移動電子商務(wù)領(lǐng)域的中科聚盟、新網(wǎng)互聯(lián)、匯海科技、億美軟通、天下互聯(lián)、新網(wǎng)互聯(lián)、用友偉庫等，以及團購領(lǐng)域的拉手網(wǎng)、美團網(wǎng)、F團、窩窩團、阿丫團、團寶網(wǎng)、24券、愛幫網(wǎng)、糯米網(wǎng)、騰訊“QQ”團、酷團網(wǎng)、大眾點評網(wǎng)、淘寶“聚劃算”等電子商務(wù)各領(lǐng)域典型企業(yè)，均為中心的重點研究與監(jiān)測對象。

It is reported that the research fellow of the China Electronic Commerce Research Center granted the following objects: experts from research institutes in the field of e-commerce, experts from various ministries and departments, leaders of various local government departments, heads of industry associations, and university teachers. In the field of e-commerce, there are middle and high-end talents with research and practical experience, including B2B, B2C, C2C, electronic payment, network credit, logistics express, and the three party e-commerce professionals.

Anyone who has been specially appointed by the China Electronic Commerce Research Center will be able to enjoy the ten services specially provided by the special researcher, including: issuing certificates, expert columns, articles publishing, media interviews, third party analysis, and joint reports.