2010, One Of The "Net Things" Of Clothing: Endorsement Of Rebellious Men And Big Women.
If we say, the Chinese Internet. Profit model Not good enough, but once combined with the garment industry, it showed a distinctive trend of subversion. Clothes, food, shelter and clothing are the first to wear. Clothing, a product category that is easier to go online in the era of Internet B2C, has become a new customer experience immediately after the dizzying business operation of smart businessmen.
As Internet sales are rising all the time, more and more experts are no longer shouting "network killing fashion experience".
10 years ago, an alternative teenager, Han Han, took his best-selling book, the three door, into the public view with his arrogant and unruly attitude.
Han Han, who was a professional racing driver, singer, famous blogger and editor in chief, became popular with the Internet as a platform.
This year, Han Han became the spokesperson for van customer, selling t-shirts for the brand.
To observe carefully, it is very similar to Han Han in the Internet world, and the same treason and novelty, the same insistence and no hesitation.
According to van Clive's own estimate, relying on Han Han and other online and offline promotion activities, this year's sales volume of conservatism is estimated to be 1 billion 500 million yuan.
And inviting Wang Luodan to become a spokeswoman for fan's brand, reflects the determination of van customer's future to further expand the women's clothing market.
At present, although all fans are growing rapidly, they are also facing fierce competition. The key to the success of the future is still brand.
This is why all customers are investing heavily in the field of brand endorsement.
As in recent years
Clothing online shopping market
One of the successful business representatives is the strategy and layout of the company.
From signing stars to endorsing, to outdoor advertising, and then to push the line under the experience shop, and located in the "85 after" market B2C online.
These are all marked by pure online products.
Electronic Commerce
Enterprises are beginning to fight for traditional consumers.
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