from Joyce Ma Founded in 1970s. Hongkong fashion boutique Joyce Recently, the 40th anniversary birthday is coming. For this reason, a grand retrospective exhibition is being opened, and a series of limited commemorative products will be launched one after another.

　　
The multimedia exhibition, which uses many hi-tech means, is entitled "a fashion trip". The exhibits include records. Joyce 40 years of development, text and image data and works from 55 fashion houses. In addition, it includes Dries Van Noten, Ann Demeulemeester, Yamamoto Teruji, Alber Elbaz Many of them are famous. Designer The exclusive video will also be broadcast live.

　　
In from December 8th to 31st, the first stop of the exhibition is at the Hongkong Museum of medicine, and will be transferred to Shanghai in January 2011. The fashion journey of Joy will finally come to an end in Europe - the autumn and winter fashion week in 2011 is the last stop in Paris.

　　
Talking about the preparatory process of the retrospective exhibition, Joyce Andrew Keith, the current president, said, " Designer We were flattered by the warm response and support. Many fashion houses also help generously and turn over the products originally sold in Joyce to us. Some of them are too old to collect. "

　　
from Oscar de la Renta In 1981 Design The bright parrot skirt, to Alexander McQueen In 2002, the sculpture sense dress was introduced again. Thom Browne In the 2006 autumn and winter series, the trousers with a short leg length are the products of Joyce shops. Keith describes the exhibition as "an unusual trip" because it not only reflects the development and changes of fashion and fashion, but also reflects the rise of Asian luxury market and the increasing awareness of fashion.

　　
To celebrate his 40 birthday, Joyce Some artists and designers were also invited to launch various commemorative products. Among them is Absolut Vodka new bottle body packaging designed by Chinese artist Ceng Fanzhi, French fashion illustrator. Cedric Rivrain The Ladure protein cake is labeled with its own distinctive label, and Herms has launched a long history classic printed Joyce exclusive scarf. All of these products will be sold at the exhibition site and in the three temporary stores opened by Joyce.

　　
Although Joyce Ma has retired in 2007, Keith said that her original intention of founding Joyce was inherited, that is, to explore, cultivate and support the most talented fashion designers in the world, "telling the most exciting fashion story, presenting the best and unusual fashion world for the customers."