Shoes And Clothes Brand Lining'S Thinking Behind The Misreading
January 5th, recently, Lining The company's news frequently appears in the big financial media. Due to the second quarter of 2011 Order-placing meeting The result is not very ideal. The Li Ning Co suffered many misreading of the media. For a time, Lining, the leader of Chinese sports apparel brand, was pushed to the cusp of the storm.
According to the data released by Li Ning Co in the second quarter of 2011 quarter, the total value of orders calculated according to the retail tag price is equivalent to that of the same period in 2010. The average retail price of clothing products and footwear products rose by more than 8%, but the number of orders decreased by more than 7% and 8% respectively.
If we calculate Lining's wholesale discount to dealers again, the total value of orders will be reduced by about 6% compared with the same period in 2010.
In sports
Clothes & Accessories
Industry, this achievement basically means recession.
To cope with the adverse situation, the Li Ning Co quickly threw out a series of solutions, including integrating some poor performing stores, and promoting the growth of company performance by increasing the sales revenue of single stores.
The major financial media interpreted Lining's response as 500~600 shop.
Li Ning Co responded quickly to media reports, saying that closed shop is purely misreading. Lining's intention is to implement an integrated strategy to allow more efficient and larger distributors or distributors who want further development to buy low efficiency distributors.
However, whether it is closed shop or integration, the problem behind Lining's misreading is still worth considering.
- Related reading
- Fashion blog | The Gas Bandage Shoes And Daddy Shoes Are Embarrassed To Wear Out! Because The 4 Pairs Of Shoes Are Hotter This Autumn.
- Star wardrobe | Ma Yili's New Style Is Gentle And Graceful, And His Temperament Is Better After He Is Single.
- Star wardrobe | Hailu Qin's White Shirt Matches The Chinese Skirt Elegant Atmosphere, Looks At The Figure 20 At Most.
- Fashion blog | Are British Men Dressed In Pink Pants To Be Scolded? Dare Not Wear, Is Not Enough Men.
- Fashion blog | 6 Kinds Of Daily Shorts For Shorts Make You Feel Comfortable And Cool In Summer.
- Fashion blog | It Doesn't Cost A Lot Of Money. The Key Points Of The Autumn Light Luxury Match Are To Read Aloud For You At The 5 Price Lists.
- Fashion blog | Smart Women Would Like To Dress Up As "Polished Boards" Because They Wear More Clothes Than Others.
- Fashion blog | Do You Understand This Year's Thin Trousers? Let's Take A Look At The Bottom And Help You Remove The Fat Label.
- Star wardrobe | Ni Hongjie Was So Fashionable. Vintage Bobo Takes Pictures Of Fashion, Beauty And Beauty.
- Star wardrobe | Guli Nazha's 1900 "Sleeps" Are Being Caught By Shoes.
- Baidu Robin Li: Not Working For Capital
- 2011 Ready For &Nbsp; Shoe Industry Planning To Overturn "Four Mountains".
- Wuhan: Cold And Warm Underwear Is Sought After By &Nbsp; Hot Sales In Season.
- William Chan And Sa Are On The Same Stage.
- The Central Bank Has Pushed Ahead With The Reform Of Monetary Policy Tools &Nbsp, And Intends To Reduce Excess Reserves.
- Vanke Sold More Than 100 Billion Yuan In 2010.
- Ningbo: Businessmen Are The First &Nbsp Of The New Year, And New Year'S Sales Promotions Follow The Annual Flavor.
- The Outlook For Us Economic Growth Is Good &Nbsp; The Dollar Exchange Rate Rose 0.39% On Tuesday.
- KIA'S Domestic Market Share Exceeded 30%
- On New Year'S Day, The Interbank Paction Volume Of The Unionpay Card Grew By Over 40%.