Generally speaking, the evaluation of goodwill requires the full cooperation of customers and provides sufficient and reliable information. The details are as follows:

1, customer profile: including the history of enterprise development, the status quo and expected situation of enterprises, business performance (especially in the past five years), popularity and

2, enterprise production and operation overview: including the main product quality,

3, the number of employees, composition, cultural quality and management level;

4. The balance sheet and profit and loss statement of the customer in the first five years;

5, customer development strategy, especially in the next five to ten years.

6, future five to ten years financial forecast: including sales revenue, output, production cost, period cost and loan amount, interest rate, depreciation, tax and profit and loss;

7, the general situation of the competitors in the industry, the advantages and disadvantages of the customers in the market competition, the prediction of the competition pattern, and whether they can monopolize the market.

Market development forecast and new product development prospect and investment ability;

8, the items and trends of non operating income and expenditure;

9, the average profit rate of the same industry in China.