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Guess: What Is Ma Yun'S "Big Logistics" Strategy?

2011/1/21 15:31:00 103

Alibaba "Logistics" Strategy Ma Yun

  

Alibaba

On the afternoon of 19, it will be announced that it has been brewing for a long time.

Logistics strategy

It is reported that the chairman and CEO of Alibaba group board, which has not appeared in public for a long time.

Jack Ma

Ceng Ming, chief of the Alibaba group and Taobao CFO Zhang Yong will attend the conference.

Alibaba logistics is about to announce what it will do and what it will not do.


Today, when the open platform is flooded, how will ma Yun choose when he makes all kinds of products to be criticized by Tencent? If Ma Yun has done it in the past, the layout of Alibaba's logistics should follow the positioning of "platform" instead of application in the past, that is, only to be a referee not to be an athlete.

Just like Taobao platform is only a platform, Ma logistics will make Taobao and Alibaba huge supply and demand orders docking with this logistics platform, forming an electronic commerce closed loop.

The simplest way is that, after the paction between the buyer and the seller, the supplier can choose an optional logistics company directly to provide orders for the logistics company.

Considering that this should be an independent platform with its own independent entry, it may be that the supplier and the buyer automatically guide them into the new logistics platform after the order is generated, and they can choose the third party logistics company themselves.


But these are too easy, not worthy of "Ma Yun" the weight of these two words.

First of all, if the platform is perfect enough, small pport teams, pport companies and logistics companies will be able to register the routes that they are willing to run. For example, from Beijing to Shanghai, the system can also enable the system to make the "fight list" through the "place of departure" and "destination" of the goods, so that the small express company registered on the above can have the same opportunity as the big logistics company.

The advantage of this is that some small pport bills, if they are not satisfied with a car, or large companies do not want to run, or if a few companies are unable to eat enough, they can assemble a car, so that resources can be effectively allocated and low-carbon.


Of course, the most perfect idea is that Ma Yun has built warehouses across the country so that suppliers on B2B and small sellers on C2C can rent their warehouses.

The greatest advantage of doing this is that they can enjoy the IT system that has been done well in these warehouses and the logistics companies that are well connected with those warehouses.


This means that if a buyer drops the order on Taobao or Alibaba B2B platform, the warehouse can automatically generate orders, stocking, and then contract the logistics company directly to the consumer.

It saves the time and energy of numerous sellers and sellers, and improves the efficiency of logistics companies.

The most important thing is that this will bring new revenue sources to Alibaba group: Warehousing rent, IT system usage fee, logistics and distribution fee (divided into third party logistics companies), and if Ali can provide the same after-sales customer service, it is the fourth source of income.

In fact, in view of the fact that Alibaba's investment department had been in the stock market for a while, the company could get a share of the star's profits through capital shares.

This is not a violation of the platform only. Ali can say that his investment in stars is only a financial investment.


In a word, if Ma Yun did this thing and opened up the downstream logistics links of Alibaba and Taobao, he would undoubtedly become China's Bezos (the founder of Amazon, the famous American B2C company), and did what the US Amazon did in China.

So far, Ma Yun has built a perfect closed loop industry chain for Alibaba group's e-commerce platform, Alibaba B2B, Taobao C2C and Taobao mall B2C. All links will be linked together, and the flow of information and logistics will go round and round.

The above is only the conjecture before the conference. Please wait for the latest news of this website.

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