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Gap2011 Spring Advertising Shocking Debut

2011/1/27 16:52:00 144

Gap Spring Advertising


Almighty artistes: Jolin + Usher Ramond (Usher)


Following the launch of the "Gap let us" advertising blockbuster in China last November, the American classics.

Leisure time

Fashion brand

GAP

In the spring of 2011, the ads will be on the market in January 27th.

Continue to be the legendary fashion photography master Annie Leibovitz palm mirror, with the theme of eastern and Western characters as the theme. The new season advertisement will concentrate on the blend of brand and culture, the dialogue between fashion and humanities, the collision of ideas and inspiration.

In the vivid portrait photography, we talk about the humanistic spirit of Gap. This blockbuster can be painted in fashion, invisible, with images and sounds.

Let's Gap Together

"Creativity goes to new heights.

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Film director: Johnny To (Johnny To) + Barry Levinson


In addition to re inviting environmentalists - Xun Zhou and Philippe Cousteau Jr., independent musicians - DJ Wordy and Diplo to join forces, the three series of new series: versatile artistes, film directors and photographers have been produced by all-around entertainers Jolin and R&B king Usher, the famous director Johnny To and Oscar best director Barry Levinson, as well as advertising advocate creation Annie Xia Yongkang and Asian photographer Xia Yongkang.

這三組人物均堪稱業(yè)界翹楚,任一履歷皆謂不俗:蔡依林自入行伊始便致力于在歌唱舞蹈上求新求變,近來更將事業(yè)擴(kuò)展到時(shí)尚和慈善領(lǐng)域,其獨(dú)特自我的形象廣為公眾熟知;斬獲多項(xiàng)Grammy和MTV大獎(jiǎng)的R&B天王Usher在涉足舞臺、電視、電影及百老匯之余,創(chuàng)辦“新面孔基金會”(New Look Foundation),鼓舞與幫助年輕人跨出貧困,成為未來領(lǐng)導(dǎo)者;豐富的實(shí)務(wù)經(jīng)驗(yàn)和敏銳的社會觀察,使杜琪峰成為駕馭不同電影類型的實(shí)力導(dǎo)演,他總是不斷挑戰(zhàn)自我,為電影作品注入人性和新創(chuàng)意;來自巴爾狄摩的金獎(jiǎng)導(dǎo)演Barry Levinson則精于探索尖銳的題材,包括政治諷刺的《搖擺狗》,自閉癥數(shù)學(xué)天才的《雨人》,探討安樂死的《死亡醫(yī)生》等,多次摘取了奧斯卡金像獎(jiǎng);而作為當(dāng)今最具影響力的人像攝影師,《滾石》雜志中“裸身列儂和洋子”,《名利場》中“懷孕的戴咪摩爾”等佳作,無疑

Making Annie's works a classic image of the human landscape of the times; Xia Yongkang is good at combining design with photography. He has created MV and album covers for stars such as Faye Wong. He has worked with Wong Kar Wai for many films, and he has been praised as a reshaping of today's new vision.

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Photographer: Xia Yongkang + Annie Leibovitz


These people with different cultural backgrounds in China and the west, before Annie's perceptual and deep lens, deduce their free and unrestrained passion, independent and optimistic attitude, and interpret the way of life that Gap admired "dreaming constantly, doing themselves and experiencing wonderful world together".


 

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