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ELLE Invites You To Share Chanel Culture Tour

2011/1/29 13:28:00 48

ELLE Chanel Culture Tour


As the first international high-end female magazine to enter China, the ELLE world fashion court has been playing the role of pushing hands.

role

We will constantly explore new local art strength and join hands with internationally renowned brands to provide a stage for young artists.

As the "cultural Chanel" art exhibition landed in Shanghai at the beginning of the year, ELLE specially planned to launch a limited edition notebook to cooperate with artists.


This ELLE specially selected dozens of young artists from China who worked together to select Lei Mengting, the Chinese post-80s illustrator. He started planning from the eve of the Paris fashion week last October and led the artists to Paris to experience Chanel culture, which lasted half a year, and presented Chanel's style story with the unique originality of ELLE.

MS CHANEL, as "the first modern woman in history", has created a new attitude of women.


CHANEL's spirit of innovation and youth coincides with ELLE. In the "CHANEL style" has become.

Classic

Today, ELLE hopes to be able to

Continue

Encourage new ideas of new artists.

After two months of running in and constantly changing, he finally created the illustrations of the limited edition noteworthy and full of young artists' imagination, and presented the love fashion cartoon story of Paris in ELLE EXTRA February.


In order to celebrate this cooperation with CHANEL, ELLE also held the exclusive exhibition of "cultural Chanel" exhibition VIP on 26 and 27 two days in January, and appreciated the debut of hundreds of Chanel women's works in China with ELLE bank's joint credit card holders and friends of Hua Xi China.


ELLE has been advocating "style of her life". In the past 23 years, she has constantly presented the fashion story to readers with fresh ideas.

At present, ELLE has 43 versions and 28 different languages in the world. Its monthly circulation exceeds 6 million copies, and the number of readers exceeds 30 million.

Like the French national treasure brand CHANEL, ELLE also has a pure French lineage. Since entering China in 1988, ELLE has been playing the role of style promoter. She has gone deep into every corner of China's large and medium-sized cities and has affected the fashion concept and fashion life of a generation of urban women. She has always stood at the forefront of the international fashion trend, and has interpreted the latest trends at home and abroad from fashion, beauty, theme and lifestyle, giving readers the most personalized and stylish way, giving readers inspiration and reverie.

ELLE encourages readers to focus on themselves and develop their own unique personality, to promote women's enjoyment of their present and broaden their horizons and broaden their minds. Just like Ms. Chanel, they should be a graceful woman with style.


Young artist Lei Mengting also came to the scene to share with her her creative experience: "the greatest feeling that Paris brings to me is color.

Perhaps it is the edification of the great masters of the past, or the Frenchman's bones, that there is a rebellious romance, and they are willing to give every detail of life different beauty.

In such a city, we can see natural harmony and harmony created by human beings. Therefore, in the drawing of this notebook, I hope I can apply all the beautiful colors inscribed in my mind to illustrations.

Because of the launch of ELLE's trip to Paris, Lei Mengting had a deeper understanding of CHANEL's national treasure brand. In this illustrations, the new interpretation of ELLE's CHANEL style story is more evident.


Adhering to the concept of creative marketing, hex advertising has been committed to helping ELLE display the fashionable style of "STYLISH style unique, SEXY female charm, SPIRITED intellectual and frank".

ELLE editor director Xiao Xue in ELLE exclusive VIP special field said: "ELLE hopes every female friend has their own style. This time we exclusively work together with CHANEL specially customized notebooks to integrate the wonderful ideas of the post-80s post artist Lei Mengting and the planning and design of the ELLE editorial group, hoping to bring the dream brand from the cloud to you, and bring the love's hope and beauty to good friends in the 2011 year."


About Lei Mengting


Born in Guangxi in 1986, he published cartoons since he was 13 years old. He was one of the first domestic comic writers in China. He co worked with ELLE in fashion illustration and fashion cartoon stories in recent years. Now he is studying for master's degree in Printmaking Department of Guangzhou Acmdemy of Fine Arts.

Main exhibitors: 2009 "Luo Zhongli scholarship finalists Exhibition"; 2010 "dizzy God fan - New Century animation aesthetics Exhibition"; 2010 "Cromer Chinese contemporary art Excellence Scholarship Exhibition".

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