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"Our enterprises export from the original single cultural shirt to today's production and export of high-end brand T-shirts. The grade and added value of the shirts are constantly improving. It is precisely relying on the" efficiency oriented "export strategy.

In a sense, the international financial crisis is a rare opportunity for us. The sales and profits of the company increased by more than 10% last year.

After the outbreak of the international financial crisis, many foreign trade enterprises in Ningbo have brought different degrees of influence, especially the decline of the export profits of some labor intensive enterprises.

In response, Wang Xingping suggested that these enterprises should abandon the traditional export ideas of "quantity oriented" and "scale oriented", and speed up the pformation to "efficiency oriented" exports, and enhance product development and brand creation.

"At present, many export industries in Ningbo have not yet got rid of the extensive growth mode. Taking the traditional textile industry in Xiangshan, Ningbo as an example, many enterprises have low added value of export products and small proportion of private brand exports, which is very unfavorable in the global trade benefit distribution."

Wang Xingping believes that Ningbo's foreign trade enterprises should take the initiative to sell brands outside the country in addition to increasing the proportion of brand exports in the export links.

"Some foreign trade enterprises are in a difficult position under the pressure of financial crisis. An important reason is that they do not have their own sales channels, which are subject to foreign intermediaries for a long time and rely on their orders."

He suggested that foreign trade enterprises should base themselves on the international market and "go out" to open up sales channels and strive for more export benefits.