It was thought that the warm weather during the Spring Festival could make the newly listed spring clothes a good market, but did not expect that the successive snowfall would make the discount already coming off the shelves.

Because of the continuous high temperature during the Spring Festival, the businesses that could not bear their tempers were listed in the first month of the lunar new year, which is about half a month earlier than in previous years.

It was hoped that spring clothes would be sold in advance, but they did not want to have two consecutive snowfalls.

Coupled with the increase in cost of raw materials and pportation, spring equipment, which is nearly 20% higher than in previous years, has been left untouched.

In the major shopping malls in Beijing, in order to ease the serious unsalable situation of spring clothes, businesses started to discount early, and many brands of spring products have launched 20 percent off promotional activities, such as "100 full 30 reduction".

Learned from the shopping mall, from last year's experience, the summer wear before May 1 will be fully listed, leaving only two months to sell for the spring clothes. Facing a large number of inventory and gradually updated new products, the discount time ahead is also the business's frustration.

"Originally planned for spring wear in March, but the recent cold weather has left almost no one on the shelves after spring shelves, and can only advance sales to the present."

A special counter staff said.