From now on Women's wear The development of enterprises has roughly the following characteristics:

Prominent regional characteristics

After years of development, Chinese women's clothing has gradually formed several factions, such as Hangzhou, Guangdong, Shanghai, Fujian and Han. For example, Hangzhou women's clothing has a strong cultural flavor of Jiangnan Water Village; Guangdong school has a strong sense of fashion because of its proximity to Hong Kong and Macao, while Han school is characterized by bright colors. Each place has its own distinctive characteristics, and local brands begin to enter the target cities after forming a certain climate.

Focus on European and American markets

Europe and the United States are the largest textile importing countries in the world, and are also one of the main export markets in China. In Europe and America, no matter in the big supermarkets such as WAL-MART, cam mart, TARGET, or all the professional shops and discount shops all over the street, you can often see all kinds of Chinese women's wear. Even in Messi's department store, known as the world's largest department store, some expensive costumes are also marked "made in China". Chinese enterprises have launched into the European and American markets with high quality and low price clothing, from MAGIC clothing The clothing trade fair, CPD clothing trade exhibition, New York international fabric exhibition, New York International Women's wear and fashion show and other important clothing trade fairs, the European and American evaluation of Chinese textiles and clothing is also very positive, and its statistics also illustrate the popularity of Chinese clothing in the United States. New York is the most important clothing trading center in North America. It is known as the "fashion district" of Manhattan 34-40 street and 5-8 Road area. It has not only gathered a large number of garment importers, wholesalers and retailers, but also has some clothing display, trading and logistics centers, and China garment enterprises such as China Textile North America, Jiangsu sainty, Hong Kong Group, Jiangmei and other Chinese garment enterprises have set up a "base area" here.

The comparative advantage of labor force has persistence.

The comparative advantage of low labor force in China has been brought into full play in the garment industry, so the garment industry is one of the most competitive industries in China. According to relevant statistics, in 2000, China's textile and garment industry earned an average of 0.69 dollars per hour, ranking forty-eighth in the world, which is equivalent to 1/37 in Japan, 1/20 in the US and Western Europe, and 1/8 in Korea. Compared with other developing countries, labor cost advantages are not obvious, but the comprehensive quality of our textile workers' labor skills, diligence and organizational discipline is far superior to them. In particular, the strength of labor in the central and western part of China is far from being released. With the development of the western region, the strength of our labor force will provide an endless stream of power for textile exports. Therefore, at least in the next ten years, under the premise of equal competition, with the low production cost and skilled labor skills, China's garment industry has considerable international competitiveness.

Actively seeking personality development

Modern consumers dress more individualized and pursue themselves. style And clothing has clearly become an external manifestation of Chinese women's self character and self pursuit, which has become the mainstream fashion nowadays. Among them, color and style can best express people's personality. Therefore, color matching and style personalization are the key factors for clothing sales. Female consumers demand more and more individuality for clothing. Women's clothing enterprises also realize that in order to better develop themselves and occupy a place in the fierce market competition, they need to meet the market demand and meet the needs of consumers of different age, economic status and cultural background. This shows that Chinese women's clothing enterprises have taken a big step in the industry's cognition.

Leap over to achieve transnational operation

China's clothing enterprises have begun to realize that not only large enterprises with certain strength can implement the strategy of "going out", but SMEs can achieve international operation only if they are able to foster strengths and circumvent weaknesses and identify channels. In this regard, last year, Zhejiang Xia Meng held hands internationally. brand The project of Italy Zegna has become a successful case for private enterprises to go abroad first. It also provides a valuable reference for the development of Chinese women's clothing.

Looking at the current situation of Chinese women's clothing industry, it is easy to see that the prospect of Chinese women's wear is broad and has great room for development.