Put forward its environmental strategy, through the five year plan.

Environmental management focuses on significantly improving the company's entire value chain.

As part of the strategy,

We are committed to better use by 100% in 2018.

(Better Cotton) objectives, the company's strategy and the group's 2010 sustainable development report were released together.

The strategy is based on the expansion of existing programmes, so that process efficiency can be pferred to every stage of the value chain: from product design, development, procurement to logistics, website and IT system.

Therefore, the improved value chain can provide more sustainable products for the company's consumers, thereby enhancing the group's environmental footprint.

One of the milestones in the environmental strategy is the company's commitment to use 40% better cotton by 2015 and better cotton by 100% by 2018.

A better cotton initiative was proposed to improve the environmental impact of the mainstream cotton industry.

The main emphasis is on reducing water consumption and pesticide consumption in cotton production.

Another flagship project in the strategy is the so-called "green company" and the "green company".

The appearance of your website.

In 2010, German group headquarters and five sites in North America worked together to create a shared environmental management system that passed ISO 14001.

All certificates are managed according to the international management system standards.

It is one of the global leaders in the sporting goods industry.

In 2010, the group had more than 42000 employees, with sales of 12 billion euros.