Many years ago,

"Excellence is the eternal pursuit of Hinur people. After many years of entrepreneurship, Hinur has made brilliant achievements in brand building, R & D design, scale production, sales network and marketing services, and this capital market has provided a broader stage for Hinur's future development."

Chairman of Limited by Share Ltd

Build high-end brand according to quality

China is the largest garment producer and exporter in the world, and the largest consumer of clothing.

In recent years, independent brands have gradually risen, and garment enterprises begin to pform from general processing to independent design and brand building.

With the continuous change of domestic consumption concept and the continuous upgrading of consumption structure, brand consumption has become the consumption characteristics and trend of men's clothing and the entire garment industry. The domestic high-end brand clothing has great potential for development.

The pformation of the industry environment has provided fertile soil for the growth of the independent men's clothing brand.

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As a company that concentrates on the design, production and sales of high-end suits, shirts and apparel products, he has been committed to becoming an internationally renowned menswear enterprise over the years.

Leading men's fashion with design

Design is the soul of clothing and the core competitiveness of garment enterprises.

Hinur, based on the consumer demand of the target consumer market, combined with the international fashion, designed fashion, personality and comfort products, and sold well in the market.

The first-class design and development team has created a product of exceptional taste.

At present, he has the design and R & D team with the top domestic designers as the core, and 103 R & D personnel. The main tasks of the R & D team include the research and development of fabrics, accessories, style design, version design, production technology development and so on.

The company designs and develops more than 3000 new products every year, with a wide range of styles, covering a wide range of designs.

Through its own R & D input and external exchanges and cooperation, the company has strong independent innovation capability, and occupies the forefront of the domestic men's wear industry in terms of operation mode, design concept and design level.

This project will further strengthen the design and development advantages of the company and combine the driving force of the capital market, so that Hinur can be one of the more competitive forces in the process of brand building.

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Build the largest production base by scale

The new industrial park is the largest men's suit production base in China. It has 10 suits, 12 pairs of trousers production lines and 6 shirts production lines. The annual production capacity is 2 million 800 thousand suits, 4 million 200 thousand pairs of trousers and 2 million shirts.

The large scale of production enables the company to enjoy economies of scale and at the same time enables it to have fast delivery capability and competitive advantage in the same industry.

The large-scale production relies on the advanced equipment foundation, Hinur is not inferior in the production craft and the production facility aspect.

The company's whole production process consists of more than 400 processes, and adopts CAD (Computer Aided Design) technology, CAM (Computer Aided Manufacturing) technology, MTM (single quantity single cut), ERP (Enterprise Resource Planning) and so on.

In terms of production equipment, the company currently has Italy leebie program-controlled pre shrinking machine, French Rik and Spanish Avis CAD system and printer system, Japanese high bird (multi tier) automatic cutting machine, Germany Du Pu Pu computer rotary table cloth cloth machine, Germany cannis match adhesive machine, Italy Mai Jie ironing equipment, Japanese heavy machine sewing equipment and Sweden iridium automatic suspension system pipeline and other international first-class production equipment.

Customer loyalty by service

Hinur creates a new bright spot of domestic clothing marketing with innovative and personalized service. The company has launched lifelong free dry cleaning, old exchange, three piece sets and tailored differentiation services, which has created a high reputation among consumers in Hinur.

Among them, "lifelong dry dry cleaning" is the company's first sales service in the same industry.

The company invested tens of millions of yuan to purchase international advanced dry cleaning equipment, with nearly 600 service outlets, and established the largest dry cleaning service center in the domestic suit industry.

At the same time, the company institutionalized and standardized the service to provide consumers with six international standard dry cleaning services.

This service not only enhances the value-added attributes of products in the mind of customers, but also provides reliable tracking information for subsequent sales.

As of June 2010, there were 587 stores in the city, of which 18 were direct stores and 569 were franchises.

Compared with other domestic men's clothing enterprises, the market share of the future market is increasing.