Iron scorpion Vuitton launches "heavy money plan" to force China's winter clothes Market

Recently, Italy International brand Iron scorpion Vuitton executives go to Beijing CCTV on Promotion cooperation The matter reached an agreement and declared it brand The "heavy money plan" in the Chinese market was officially launched to speed up the development of the Chinese market and strive to compete in the field of Chinese winter clothing.

It is reported that Iron scorpion Vuitton The launch of the "heavy gold plan" has two meanings: first, it will invest heavily in the promotion of China's market, increase brand publicity, such as advertising and public relations activities; secondly, it will bring considerable returns to the agents in the Chinese market, and then expand the brand in China quickly and with high quality. Sale Network.

Ms. Wang Jing, general manager of the company, said that "accurately positioning the market, grabbing the right to speak in fashion and preemptive channel strategy" are the important reasons for their final cooperation with CCTV. And in response to market volatility, the company decided to start the project ahead of schedule. Because of the commercial operation, Wang did not want to reveal too much cooperation with CCTV. However, the author finally realized that the brand had been launched in 2011 at least in CCTV1's prime time weather forecast (CCTV- news and CCTV- HD Channel).

According to the news, in the new product conference held in late April, the company will have more moves to the market. In recent years, iron scorpion Vuitton has always maintained considerable advantages in its independent research and development and fashion leading, and its penetration to the Chinese market is increasing day by day. In the face of the fashion trend in Italy, how will China's brand of winter clothing brand respond?