Li Ningli'S Profit Growth Was 13% After The Pformation Of Brand.
The Li Ning Co launched a new brand image in June 2010 to replace the "everything is possible" new.
Slogan
It is "MaketheChange".
It describes its own consumer group as "post-90s Lining" and uses Lin Chiling and David Tao as new spokesmen.
brand image
To win young consumers in a second tier city.
because
Distributor
System adjustment, and some dealers reduced the quantity of goods because of product price increase. In December last year, the number of orders ordered by Li Ning Co decreased by more than 7% and 8% respectively.
After the announcement, Lining shares fell 16% on the three day, and the market value evaporated more than 35 billion Hong Kong dollars a day.
In the 2010 annual earnings report just released, Lining's annual revenue and gross profit growth were 13% and 12% respectively, far below the composite annual growth of more than 30% over the past ten years.
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