In April 8, 2011, "the new ten year new force, the China advertising summit and the third Golden yuan award presentation ceremony" was held in Beijing. Hongxing Erke Group Won the third China advertiser Gold Award, China's most corporate sense of Social Responsibility Award. In addition, many famous brands such as Daphne are on the list.

Since its establishment, Hongxing Erke group has donated 30 million yuan to charity associations in Fujian, Singapore, Quanzhou and other places. In 2008, Wenchuan earthquake, Hongxing Erke donated 6 million yuan to the people in the disaster area for the first time. In terms of education, Hongxing Erke was established in addition to " Wu Hanjie Education Development Fund "With the help of well-known media loving students and direct donations to schools, Hongxing Ke also supported the development of the" 2010 Hongxing Erke campus model contest "by sponsoring the" Dream Fund "tennis theme entrepreneurship plan and planning the implementation of the" Hongxing Erke campus model contest ".

"The award of the most corporate sense of social responsibility" is a great affirmation and encouragement to Hongxing Erke, who has long supported social undertakings. Mr. Shang Dawei, the representative of Hongxing Erke group, told reporters that Hongxing Erke group has been working hard and hopes to achieve a representative global leading apparel brand in the future. As a global brand of our group, Hongxing Erke ERKE will continue to actively fulfill its social responsibilities and support social welfare undertakings such as education, environmental protection and support, in addition to focusing on the development of global sports.

Link: the Chinese advertiser Kim yuan award is based on the advanced ideas and operation strategies of the five global advertising awards such as Cannes, mobie, New York, Cleo and London. It is integrated into the actual demand of the Effie awards and combines the local reality to create the most prestige award in the field of marketing communication in Greater China. It is the only advertiser who focuses on advertising, and their advertising innovation, brand breakthroughs, social responsibility and advertisers. Marketing Communication An award system that shows a comprehensive, scientific and fair evaluation commendation.