In the past six months, the bank's financial products have been popular, especially the expected yield of short-term financial products. financial products More attractive. Nevertheless, investors should not blindly purchase. Instead, they should choose the right bank, product maturity and type, and be psychologically prepared for the actual returns less than expected.

In financial products recently issued by banks, the shorter the period is, the higher the annual yield is expected. Over the next 1 months and beyond, some products expect an annual yield of over 5% and some up to 9%. The expected annual yield of a 14 day SHIBOR linked financial product is 6.54%. The expected annual yield of a 9 day financial product is 4.1%, and a 4 day financial product expects an annual yield of 5.5%.

State owned commercial banks and shareholding commercial banks have different financial product characteristics. According to the monthly thematic report of the personal financial services business of the UnionPay letter, in the half year from September 2010 to February 2011, due to the advantages of product circulation, investment currency and investment target, the expected yield of short-term financial products issued by Bank of communications and Bank of China was relatively high in state-owned commercial banks, with an average expected yield of around 3%. Among them, the expected yield of short-term financial products in the bank is mainly between 2%-4%, and the expected yield of products over 3 months is more than 5%. The highest expected yield of 1 months and the following financial products can reach 4.6%. The expected rate of return of the bank's short-term financial products is mainly between 1%-4%, and the highest yield of 3 month products is close to 5%. Most joint-stock commercial banks tend to issue financial products for 1 months or less. Only Huaxia Bank and CITIC Bank focus on short-term financial products with a period of more than 1 months and no more than 3 months.

In the 1 months and below the expected yield of financial products, there are institutional studies found that the expected yield of financial products of city commercial banks is often the highest, and joint-stock commercial banks follow closely, and the expected yield of state-owned commercial banks is relatively low. Fu Wenzhong, general manager of UnionPay, said that this is mainly due to hardware constraints such as physical outlets. Small and medium-sized banks must attract investors' attention by increasing the expected rate of return, while the coverage of large bank outlets is high. Investment channels Smooth, no need to compete with small and medium-sized banks.

Experts said that compared with stock and open-end funds, the risk of bank financial products is relatively small. Compared with deposits, the earnings of bank financial products are higher. Therefore, the bank financial products are more suitable for investors who want to get higher returns and do not want to take too many risks.

Bank financial products can be divided into fixed income financial products, minimum income financial products, guaranteed floating income financial products and non guaranteed floating income products according to their revenue types. Their potential benefits and risks are increasing sequentially. According to the statistics of UnionPay, in the six months from September 2010 to February 2011, non guaranteed floating income products were the mainstream in short-term financial products of banks, accounting for nearly half of the total.

However, experts warn that even if the proceeds are guaranteed. Bank financial products There may also be market risk, credit risk and liquidity risk, which are essentially different from bank savings. Therefore, buyers should be prepared for the risk taking of "buyer's conceit". The yield of most bank financial products is linked to the market performance of the target investment. The expected return on the financial product manual is usually based on past experience data, and the highest expected return is the result of the ideal state. Because of the unpredictable changes in the financial market, the final realization of the financial revenue is likely to deviate from the expected return.

Expert voice

Investors should pay more attention when buying bank financial products. First of all, because of the closed operation of financial products, there is no two level market. Once investors purchase, they can not cash in advance. Therefore, we must arrange funds rationally and not invest too much in bank financial products.

Secondly, there will be differences in the level of risk return and liquidity of different financial products. Investors should choose the appropriate financial products according to their actual conditions.

In addition, when choosing products, investors should have some ability to identify themselves and not rely too much on bank salesmen and financial advisers. Although the regulatory authorities have put forward specific requirements for the sale of bank financial products, individual banks may still use their favorable terms or wording to shirk their responsibilities or obligations. Therefore, it is necessary for investors to consult experts such as investment experts and lawyers when they are in trouble.