With baby toys market and adult toys

However, in the face of many toy chains in the market

1, toy alliance depends on whether the brand has strength.

McDonald's is joining millions of dollars. Why are so many people going to do it? The reason is very simple, because McDonald's has the strength and many successful precedents.

This experience tells us that if you want to choose toys to join, it is very important to investigate the strength of joining the brand.

The strength of joining the brand includes:

(1) whether the brand has a large capital background.

(2) whether the management team is successful.

(3) is the office location of the city CBD or the urban fringe?

(4) employees who join the company are calculated by ten or by 100.

(5) often appear in the heavyweight media, or are limited to the general dissemination of inflow.

Nowadays, many brands or companies that claim to have hundreds of thousands of stores do not have their own direct stores. They are all franchises.

The reason is very simple, because the product itself has defects such as incomplete procedures and quality, so it can not open shops in regular shopping malls and business circles, and such toy companies do not know how to manage and operate.

If an entrepreneur chooses such a headquarters, there will be a lot of problems beyond the operation after the opening of the toy store, so the risk can be expected.

So when choosing a toy franchisee, you must choose more franchised stores, so that you can get comprehensive guidance and money making skills from headquarters.

This is the core of the visit.

The accurate positioning of toy products is easy to meet the needs of target consumers, so it must be a profitable business.

The product has its own characteristics, which shows that the business is competitive.

Inspecting the brand's product characteristics include whether the toy franchisee has its own R & D team. If the franchisee is a product from the wholesale market, then it will be meaningless to join it again.

Nowadays, customers are paying more and more attention to the design and quality of toys. Only the truly creative toys can make customers patronize.

Therefore, it is the first choice to choose toys to join the brand in the Chinese market with the power of design and research and development.

A franchisee with excellent brand culture can be evergreen.

Therefore, entrepreneurs should also examine the brand culture of toy franchisee when they join in the toy industry. The brand culture is mainly reflected in whether the company advocates integrity and pays attention to responsibility; whether the brand has a core idea and carries out it all the time.

If the entrepreneur is interested, he will know the brand culture of the franchisee from a phone call or a meeting and a company promotion, so as to make his own correct judgement.

For entrepreneurs, investment is a major event, there are regular economic activities, so do not bargain easily, the threshold is low to tens of thousands of projects, join the gold exemption, exemption from benefits, offer a lot of concessions, promise seventeen eight, it seems that they are lucky.

In fact, such a toy franchisee is very likely to join in the future to find that it is basically a Swindlers Company. All commitments at that time will not be fulfilled, so that their investment will be wasted.

Therefore, entrepreneurs should keep in mind that good toy store projects require a certain amount of capital and a period of investment return cycle.

Don't be fooled by franchisees who specializes in cheating money.