In order to promote Sino US transnational clothing brand The process of M & A helps domestic large garment enterprises to understand the brand of American clothing. Merger In May 18th, the China Textile Information Center will jointly organize the relevant US agencies and units to hold the "Sino US 2011" at the San Want Hotel in Shanghai. Spin Clothing brand merger and promotion conference.

Brand internationalization is one of the important tasks of China's garment industry transformation and upgrading. Brand merger is one of the important ways to achieve this goal quickly. Investment and acquisition of internationally famous brands has also become one of the important channels for China's clothing and textile enterprises to "go out".

At present, with the acquisition of many international brands by Chinese enterprises, Chinese garment enterprises have gradually played the main force in the tide of international mergers and acquisitions. YOUNGOR's $120 million acquisition of KELLWOOD's new Malaysia group in Hongkong is one example.

Industry experts believe that successful brand mergers and acquisitions can directly link the two industry chains, have a mature design team, master a perfect market channel, and learn from the operation and management experience of advanced brands, greatly shorten the cultivation process of their own brands, and have become one of the conventional modes of developed international capital operation.

Due to the international financial crisis and the impact of the world economic recession, many European and American enterprises have been shrinking in market value and weakening liquidity, and the assets of some large Brand Company have continued to shrink. It is an important choice for them to reduce the threshold of merger and acquisition and to find strong capital buyers. Chinese garment enterprises are facing the opportunity of mergers and acquisitions.

However, it is undeniable that at present, China's clothing enterprises are at the initial stage in the field of apparel brand mergers and acquisitions. In the current international brand acquisition activities, they also encounter many problems, which are mainly focused on capital, team, cultural integration, the choice of acquisition target and acquisition timing, and the issue of training and appreciation of brand acquisition. The conference will invite a number of American apparel companies to participate in the conference, and invited many well-known lawyers, investors, bankers and accountants in the American Apparel Industry to attend the conference to explore the procedures, skills and risk aversion methods of the merger of Chinese and American textile and garment brands.