The average price of online shopping increases gradually, and consumers pay more and more attention to product quality rather than single product price.

Recently learned,

Buy giant dream bazaar's high-end business brand -- Monti emo's $1499 worth.

A single product is sold off.

This market price of 12880 yuan, the actual selling price is also as high as 1499 yuan of men's shoes exactly why so popular, what magic power to attract so many customers, the author has done the following analysis

Internet users are more concerned about product styles and styles.

according to

The latest consumer behavior report shows that among the related factors of online shopping crowd, the style and style of the products account for over 50%, that is to say, most of the online shopping people have begun to get rid of the fundamental elements of the price, and begin to attach importance to the quality of the product itself, the style and the matching degree with the personal style.

The effective use of Internet information forms a rapid response.

The online shopping crowd has gradually expanded from the beginning of the grassroots level to a wider mainstream consumer group. Because of the changes in demand brought about by the changes in the audience group, the electricity supplier enterprises will also find the characteristics and information of the Internet shopping crowd timely, and turn them into useful information, so that they can keep pace with the times.

And operational adjustments, based on customer needs and satisfaction, constantly respond quickly, and form a positive and effective reaction mechanism from the perspective of the core value of the Internet.

Internet high performance price ratio + super luxury luxury product quality = satisfied customer online shopping experience

Relative

This type of

In terms of its pricing, it can be said that e-commerce is owned by itself.

In the middle top price, the product emphasizes its luxurious quality and authentic material. The price of the same product is nearly 10~15 times that of the luxury brand. It can drive the sale of the real high quality product on the basis of the advantages of the Internet cost structure. It is one of the directions of vertical multi private brand e-commerce.

The raw materials of this men's shoes are all imported from Italy. The python skin and crocodile skin are quite rare. At present, the world's top brands such as Gucci, Frind, Giannini and so on will use this kind of leather, and each boa constrictor skin can only make 2~3 pairs of leather shoes, which can be completed after more than 100 processes. These corresponding processes have determined and obtained the quality of the leather shoes.

When consumers first try high priced online shopping, their products and quality will exceed their expectations, they will get good word of mouth and get a series of positive dissemination. Therefore, the importance of style and quality is more significant while the product design and development are comprehensive and perfect.