Recently, media coverage has been exposed.

Yesterday (April 27th) afternoon, Taobao held at Alibaba headquarters in Hangzhou, "tell you the truth."

"I didn't do anything wrong, but I didn't do it well."

In one case of media exposure, Liu Lezhen, who lives in Changsha, bought a real leather bag with a price of 488 yuan and a price of only 188 yuan per second in a shop called Roland tribe.

Liu Lezhen said that at that time saw the "genuine leather" quality assurance guarantee, and the online shop participated in the consumer protection plan of Taobao, with the qualification of Taobao first compensation, before deciding to buy.

But after getting the bag, Liu Lezhen took it to the Hunan Provincial Technical Supervision Bureau to make an appraisal, and found that it was not genuine leather, and then complained to Taobao.

Because the bag was sealed up by the quality inspection department, Liu Lezhen could not return the package back to the seller, resulting in the compensation could not be carried out, so that Liu Lezhen had the confusion of "online shopping to realize the difficulty in settling claims".

In response, Yu Siying, vice president of Alibaba's forensic work, said Liu Lezhen could apply for a refund in the Taobao process, and Taobao, after receiving complaints, helped buyers and sellers reach an agreement on the refund. It also closed the sellers mentioned in the program at the end of March.

Ma Yun said yesterday that 97% of users were satisfied with Taobao shopping.

"You say that's the biggest problem with what 3% people are not satisfied with.

Do I fight for Taobao or fake goods? I understand that today I am biased towards Taobao.

I didn't do anything wrong, but I didn't do it well.

Is the "safe harbor principle" applicable?

In Ma's view, online shopping not only does not make fake products, it may also be the best medicine to solve the problem of fake goods in China, because everything can be traced.

"Because Alibaba and Taobao exist, businesses are more concerned about integrity than before, and consumers are more aware of their rights than before."

Nevertheless, some people still questioned Taobao's intention to protect the intellectual property tendencies in the meeting.

Yu Guofu, director of Beijing Sheng Feng law firm, and member of the policy and Law Committee of the China Electronic Commerce Association, said that the law does not clearly stipulate that the platform has the responsibility to take the initiative to fight against counterfeiting.

"If the platform needs to prove that the platform does not make use of the platform for infringement, the exemption can be clearly identified, such as proving that it has a cognitive obstacle to" fake ", and can not be instantly identified in technology.

Yu Guofu said: "relatively, if the word" piracy "appears, or the platform will show the false content in the obvious position, then the platform has the responsibility to deal with the incident.

And Ma said: "if some conditions are confirmed to be deliberately sold, merchants will gain huge profits, and Taobao will seriously deal with them.

But Taobao has no power to judge that it is false. At present, it is working hard to solve this problem with other enterprises.

Fake goods and intellectual property are the two gates of Taobao.

Consumers can't buy fake products, and manufacturers can't survive without intellectual property disputes. "Taobao can't survive."

Ma Yun said that the outside world thought we were conniving at the seller to make profits, but the fact is that Taobao has not yet been born with a real business model.

"Taobao just wants to solve this problem."