May 3rd, the US shoe Brand Company CollectiveBrands and Hongkong Lifeng retail (Li&FungRetailing) will open a senior shoe store StrideRite in Hongkong this month. Children's shoes In the US, it costs about 50 US dollars (NT $1500), and the company hopes that Chinese consumers who spend more than 100 dollars on a pair of Adidas or Nike sports shoes will also be willing to buy half a price for their children.

Collectiv, chief executive of MattRubel, said: "China is not only new." market It is also the emerging market of money in the pockets of consumers, "so they decided to StrideRite children's shoes. brand It has been extended to all parts of China.

According to the Boston Consulting Group survey, the 6 products that China's middle class and wealthy consumers plan to increase spending include clothing and footwear, attracting foreign consumer brands. Gap, the largest clothing retailer in the United States, opened its first branch in China last month, and plans to import its brand OldNavy and BananaRepublic into the Chinese market. Another clothing brand Cherokee also plans to open up the Chinese market. Bata, a multinational low-cost Footwear Group, has established a strong business in China, with nearly 250 retail outlets.

CollectiveBrands's brands include Keds, Saucony, Sperry, and discount PaylessShoeSource. The group plans to add at least 700 new Payless stores in emerging markets in the next five years, including 15 stores in Indonesia next year.

Analysts pointed out that if the emerging market is developing at the current rate, the Asian market will account for 42% of global consumption by 2030. In the next 10 to 15 years, the middle class consumer in Asia will surpass the US population and have strong market potential.