The dispute between Yao Ming and the "Yao Ming generation" goes back to 10 years ago: in 2002, Yao Ming landed in NBA as a champion scholar.

In order to protect his business interests, Yao team successfully registered dozens of business and business departments.

According to an executive at Shanghai shark sporting goods Co., Ltd.: "we only registered the" Yao Ming generation "brand, producing high-end sports shoes and clothing.

Moreover, we are earlier than Yao Ming himself, and we can not talk about infringement.

It is understood that the company's address is in Panyu District, Guangzhou, and the Shanghai East shark basketball club also has no affiliation.

Since then, the company has evolved into "Hongkong Yao Ming enterprise Limited by Share Ltd" and pferred the "Yao Ming generation" brand to the new Wuhan Yunhe shark sporting goods Co., Ltd.

Lu Hao, a Chinese agent at Yao's team, said at the ventilation meeting: "someone has done this kind of market behavior before this family (Wuhan cloud crane), but we did not appeal to the law.

If they are not concerned, our rights may encourage them.

Now we are intolerable to the situation of the "Yao Ming generation".

Lu Hao explained that "Yao's team declared in 315 last year that Yao Ming did not authorize businesses and individuals to use his name and portrait and trademark to make sporting goods.

The year before last, we also communicated with Wuhan Yunhe and gave them some hints and warnings, but now they are still developing.

Under such circumstances, Yao Ming's activism was achieved.

Lu Hao said, "Yao Ming attaches great importance to his image and feels that if he is authorized, he will be held responsible, but if he infringed, he will safeguard his rights and interests.

A friend asked him, "this product is very bad, how can you do this? Yao Ming will be very embarrassed, this has caused serious harm to Yao Minghe consumers, he does not approve of such behavior."

Lu Hao said that in the past few years, the market appeared marked "Yao Ming", "

Lu Hao said, "the prosecution of Yao Ming" is mainly aimed at Wuhan cloud crane without authorization.