May 17th, following ZARA's entry into Wanda Plaza, Lake Ling. Fast fashion Last Thursday, the brand H&M appeared in less than 100 meters, and hundreds of fans lined up under the scorching sun.

Business people believe that 2011 will be Wuhan In the first year of fast fashion, the two giants of ZARA and H&M have settled in Wuhan. C&A is about to open in Optics Valley. Many commercial complexes are discussing with UNIQLO. The four fast fashion brands in the world are about to join in the Han Dynasty.

Low price is always fast fashion. brand Unlike ZARA, a competitor, H&M does not set up its own factory and relies entirely on order purchase. Reporters at the scene saw that women's shirts and men's Polo shirts were priced at only 49.9 yuan, while girls' printed T-shirts and boys' short sleeved shirts were 19.9 yuan. Compared with ZARA, the time from design to final production of H&M products was about 5 days late. However, the cost of these 5 days has earned H&M a cost advantage - its clothing price is 30% to 50% cheaper than that of ZARA. Some basic clothing prices are lower than that of Japanese clothing chain UNIQLO, so it can better reflect the concept of parity.

Fast fashion is slowly changing the consumption concept of Jiangcheng customers. If you go to a department store, a good salesperson can recommend and match successfully, so that you can buy a set of clothes that cost thousands of yuan to 10000 yuan, but if the salesperson's service level is low, maybe you will not buy it. But no ZARA or H&M salesperson will tell you which T-shirt to wear in this pair of trousers will look good, or you are suitable for this style instead of that. They are all busy folding clothes! Why can you still make the business so hot? Because all the goods in the shop are very easy to mix and match.

ZARA and H&M bring the template of fast fashion. Consumers gradually get used to this integrated store that combines men's and women's shoes, shoes and accessories. They are slowly changing the shopping habits of customers and quietly changing the brand mode of Wuhan department stores.