The Yangtze River Delta, which has four distinct seasons, has customers in sweaters, cashmere sweaters and sweaters in spring, autumn and winter. The colorful styles and colors form a flowing landscape and bring people the enjoyment of beauty.

In the Yangtze River Delta, not only the major department stores and sweater shops sell outlets for sweaters and cashmere sweaters, but also Zhejiang Pu Yuan, Jiaxing Xiuzhou District Honghe and Huzhou Zhili (the children's clothing market is the first in China, the cashmere sweater market is also available), Jiangsu Wujiang horizontal fans, and Jiangsu's Bi Xi are occupying most of the sweater market in the domestic market.

Among them, Pu Yuan gathered more than 6000 sweater manufacturing enterprises, supporting about 200000 employees, producing more than 6 million sweaters per year, occupying 70% of the national wool knitting production.

These data can show that the Yangtze River Delta is the key to the domestic sweater market.

Changjiang Delta

In the Pu Yuan sweater market, it is not difficult for the unfamiliar consumers to stroll around in a comprehensive and meticulous way, because the market area is too big.

But when we look at the whole picture, we can easily find out that consumers can easily find out that although the styles and colors of woolen sweaters and cashmere sweaters on the market are numerous, they are dazzling.

However, there are rules to follow, such as the use of woolen sweater and cashmere sweater. There are long sleeved sweaters, short sleeved sweaters, vests, coats, wool trousers, wool socks, scarves, caps, shawls, wool, cashmere underwear and so on.

In terms of design style, there are mainly fashion fashion, dignified, professional, casual, casual, lively, clean, fun, cartoon, and personality avant-garde, which are suitable for consumers of different needs and hobbies.

Several well-known sweater market in Yangtze River Delta, sales

Agents and wholesalers from all over the country are also the main force in the trade of the big sweater market in the Yangtze River Delta. They have become a major market for the sweater market in the Yangtze River Delta, a strong development of the sweater market in the Yangtze River Delta region, and great contributions to the local employment problems in the Yangtze River Delta sweater market, the rapid development of the third industry and the increase of state revenue.

This is both a win-win and win-win outcome. It is also the key element of sweater market in the Yangtze River Delta with the trend of sweaters, weathervane, barometer, fashion coordinates and popular display windows.

The leading brand is the engine.

Comparatively speaking, China's sweater market is a highly mature market, and the competition intensity is self-evident.

It is commendable that the energy level of the sweater market in the Yangtze River Delta has a dominant position in China, and the brand of the sweater in the Yangtze River Delta is also a lot of bright spots.

In the Yangtze River Delta, where domestic and foreign brand names and strong brands are concentrated, local sweater brands dare to swim with sharks, foster strengths and circumvent weaknesses, and actively innovate. There are a number of leading brands, such as Heng Yuan Xiang, Hellman, Harutake, Bi Chi, Kai Kai, Chu Lao Da, Jen Bei, leather pup, Emperor Gao, group workers, golden rabbit and Phoenix.

Among them, the brand of the fur dog started in Hebei, optimistic about the comprehensive advantages of Shanghai international metropolis talents, information, logistics, fashion resources and market radiation, and resolutely moved the company headquarters to Shanghai to make the brand of the fur dog stand out quickly and rise in the market.

Mrs. Fu's brand, the first to enter the middle-aged and elderly women's clothing market, is the mainstream brand, leading brand and representative brand of the middle-aged and old women's clothing at present. According to the need to expand the market and foster new economic growth points, it has now extended to the field of sweaters on the basis of existing shirts, casual wear, trousers, skirts, coats and cotton padded jacket.

Its general manager Lu Keming said: "after more than 10 years of development, China's middle-aged and old women's clothing market has undergone very great changes. Now the majority of middle-aged and old female consumers demand for clothing. The style must be dignified and atmosphere, the varieties should be as complete as possible, the color should be pleasing to the eye, the fabric should be fine quality, the production should pay attention to the quality, the design must have the fashion taste, and the price should not be too high.

Before, Mrs. Fu's brand was a single variety, and the main product was summer silk shirt.

In order to meet the needs of different consumers, the fancy varieties of Mrs. Fu's brand are increasing year by year. Now when the time comes to launch sweaters, we will take the wool sweater as an example and become famous in the woolen sweater market. This information shows that the sweater market is very attractive.

Look at the future, intensive farming potential is enough {page_break}

As far as strength is concerned, the whole sweater market in the Yangtze River Delta is the largest in China, and the overall competitiveness is also the strongest. But how much more room will there be in future development? Such a problem, as long as a brand comparison with Nike should be able to conclude, the annual turnover of the domestic big brother Pu sweater market is not as good as the annual sales volume of Nike. How big is the space for the development of the sweater market in the Yangtze River Delta?

It is understood that Pu Yuan sweater market in the "12th Five-Year" period, the key work is to improve the internal strength, continue to become stronger and bigger.

主要的舉措有，進一步完善毛衫成衣交易區(qū)的展示、營銷功能，以創(chuàng)新的理念辦好每年一度的中國·濮院國際毛針織服裝博覽會;強化濮院與大專院校產(chǎn)學(xué)研戰(zhàn)略合作，堅持辦好“濮院毛衫杯”、“時尚之約”濮院時裝展示秀;延伸和細化毛紗、原毛、針織機械、物流中心、客運中心、針織技術(shù)開發(fā)中心、毛針織檢測中心和人力資源服務(wù)中心、文化傳媒中心等配套服務(wù)的功能;組織優(yōu)秀企業(yè)外出考察江蘇、廣東、上海、山東、河南、河北、黑龍江等服裝產(chǎn)業(yè)集群地，直觀了解市場行情，品牌發(fā)展的現(xiàn)狀和趨勢，尋覓產(chǎn)業(yè)與產(chǎn)業(yè)、企業(yè)與企業(yè)、企業(yè)與市場合作機遇;每年組織品牌企業(yè)團隊，參加北京CHIC展會，宣傳推廣濮院毛衫市場、品牌、時尚新品;讓濮院環(huán)貿(mào)女裝中心和濮院國際童裝城與毛衫市場形成互動發(fā)展的格局，提高毛衫市場的凝聚力等。

The rising market of the Jersey sweater market has made great efforts in brand management. The outstanding brand is the cashmere and wool clothing brand, which is a new hardware facility, which integrates R & D, display, information release, trade, logistics and leisure tourism. It constitutes a core brand area of the brand, and is committed to highlight the bright spot, increase the share of the domestic market, and increase exports to the United States, Japan, the European Union, Southeast Asia and other countries and regions.