Luxury Collective Price Increases Are Meant To Maintain The High-End Price Advantage?
LV almost rose 6% across the board, and Estee Lauder and Clinique raised 5% to 8%.
Cartire,
Rolex
5%~10%...
Recently, the price of luxury goods collectively rose, and some market participants analyzed the main reason is to maintain the high price.
According to the Ministry of Commerce, statistics show that 20 kinds of high-end consumer goods, such as watches, bags, clothing, wine and electronic products, are about 45% higher than those in Hongkong, which are 51% higher than that in the United States, and 72% higher than those in France. The prices of these five brands are higher than those in the United States.
This leads to over half of the consumption of high-end consumer goods and luxury goods in China.
Is there any dispute between the parties?
Luxury goods
When the high-end consumer goods were reduced taxes, the major brands went on the same price in July.
This is the second round of price increases this year.
At the beginning of the year, LV, Chanel,
Hermes
Some luxury goods have raised the price of some of their products, which are explained by the cost of raw materials, labor costs and logistics costs.
But the market analysis, in general, product prices = production costs + sales costs + exchange gains and losses + reasonable profits + brand premium.
The pricing principle of luxury goods is different from that of ordinary consumer goods. "Luxury high-end, rare, full of aesthetic and emotional factors, and maintaining a high price is the spiritual value of luxury goods. It is worried that after" lowering taxes ", the price will rise first, which is the main reason for the continued increase in the price of luxury goods.
Huang Jianhua, general manager of Hubei Ao Tai environmental protection equipment Technology Co., Ltd.
- Related reading
- Street shooting popular | European And American Street Pat: Simple And Beautiful White Can Make You Cool Down In Late Summer Of 2019.
- Street shooting popular | Wang Ziwen And Her Waist Are Beautiful Ladies, And Baseball Caps Are Less Fashionable.
- Star wardrobe | What Do You Wear In The Early Autumn Of 19? Song Yan Fei Suit With High Waist And Broad Leg Pants, Showing High Legs And Long Temperament.
- Fashion blog | Shoes That Are Better Worn Than High Heels Are Tall And Thin.
- Fashion blog | Beautiful Skirt With Stripes, Make You Thin 10 Jin.
- Star wardrobe | Yang Zi Wears A Suit And A Skirt. It Looks Good.
- Star wardrobe | Choo Ja Hyun Attended The Lotus Root Pink Satin Dress, And The Elegance Of The National Style Remained.
- Star wardrobe | Chen Feiyu's Class Photo Shows That The First Love Face Is Too Heartbroken.
- Star wardrobe | Hai Qing Wore A White Sweater To Show Up, And The Air Field Was Gentle Like A Fairy.
- Star wardrobe | Striped Cheongsam Is An Eternal Classic. Look At Yang Mi, Song Hye Kyo And Chen Shu. They Are Elegant And Intelligent.
- Colorful Summer Beach Beach Bikini
- 李寧公司發(fā)布預(yù)警 盈利增長(zhǎng)或?qū)⑾碌?/a>
- Wuhan Shopping Malls &Nbsp; Department Store Dispute "Seven Days Original Price"
- More Than Half Of Technicians In Key Positions Of Textile And Garment Industry
- The Collective Price Of Luxury Goods Is &Nbsp; Hidden "Reverse" Logic.
- The Supplier Has Revealed The Inside Price Of &Nbsp; The Price Tag Is Only Two Hundred Yuan.
- The PEI Fiber Of Saab Company Has Been Successfully Applied To Protective Clothing Production.
- Export Clothing Is Becoming More And More Humanized.
- Front-Line Brand Is Too Overbearing &Nbsp; Second Tier Underwear Small And Medium-Sized Cities To Find A Way Out
- Watch Out For Foreign Trade Fake Goods.