Brand is the symbol of strength of a region, and the next step of brand development is also crucial. Shenzhen garment industry is gradually changing from traditional dominant industries to high value added and high cultural content fashion and creative industries. In a domestic city and a type of shopping malls, the proportion of clothing brands in Shenzhen has reached the highest proportion of 50%, which has firmly established the leading position of Shenzhen's clothing industry in the domestic first-line brand, and has had a certain impact on the international stage.

"Shenzhen clothing, especially women's clothing, is in the forefront of the country in terms of design concept, style innovation, fabric selection, processing technology, marketing and so on." Shen Yongfang, President of the Shenzhen garment industry association, said that the current Shenzhen women's wear, the new cycle has been shortened to two weeks, the fastest one or two days will introduce new models, innovative design capabilities far ahead in the country, and with a large quantity, variety, new style, good fabrics, fine workmanship, excellent quality characteristics gradually formed its own style, leading the trend of domestic fashion trends.

Shen Yongfang said that at present, more than 75% of Shenzhen's clothing enterprises use 5%~15% as a design, innovation and R & D Fund. Design, originality and independent innovation have brought a steady stream of power to Shenzhen's brand and industry, which has led to the leading position of Shenzhen women's clothing brand in China. Shenzhen's original fashion designers emerge in an endless stream. They have made high-profile appearances in the domestic fashion design field, and have won frequent awards. For example, Shenzhen designer Luo Zheng and Liang Zi have won the highest award of Chinese costume design -- the Golden Summit Award. The group of fashion designers in Shenzhen has become an important force to enhance the visibility of Shenzhen's "design capital".

　　 Design and brand as signboards

Adjusting the industrial structure and changing the mode of economic development has always been the top priority in the work of the Baoan District government in Shenzhen. Accelerating the transformation from "foundry manufacturing" to "design and manufacture" and "brand manufacturing" has become an important direction for Baoan District to transform its economic development mode. The "big wave Cup" China Women's wear design competition will further tap the Chinese original design strength, help Shenzhen women's wear brand selection and design talents, reserve and enhance the design strength, expand the popularity and influence of Shenzhen women's clothing in the whole country, promote the Shenzhen dress adjustment and upgrading, and further transform to the knowledge intensive, creative oriented, brand management and high value-added fashion industry.

Shen Yongfang, President of Shenzhen garment industry association, said that the big wave cup Chinese women's costume design competition is the first year this year and will continue to be held in the future. The development of women's clothing industry to today's historical node is of strategic significance. After decades of accumulation, there are already a large number of excellent leading enterprises in the field of Chinese women's wear. They have made outstanding achievements in the deep excavation of original design strength, the shaping of brand culture and the leading of fashion lifestyle. However, their achievements are often not easily understood by the public. Many people still hold the stereotype of "clothing industry is manufacturing". The "big wave Cup" women's costume design competition hopes to show the design strength and fashion culture of Chinese women's clothing, so that more people realize the fact that "women's clothing industry is a creative and cultural industry". {page_break}

　 From "exhibition" to "exhibition"

In July 7th, the Eleventh China (Shenzhen) international brand clothing and apparel fair and "2011 Shenzhen international textile fabrics and Accessories Fair" were hosted by the Shenzhen science, technology, industry and Trade Commission, Baoan District people's government and Shenzhen garment industry association. During the day of the CPPCC Chairman, Zhang Yankai, Zhang Li, vice chairman of the China Textile Industry Association, Zhang Siping, member of the Standing Committee of the Shenzhen Municipal Committee, United Front secretary, Sheng Bin, Deputy Secretary General of the Shenzhen municipal government, Wang Lixin, deputy director of Baoan District, director general of the British fashion week, John Walter, Ford and other guests attended the opening ceremony of the Shenzhen Municipal Committee of the Chinese people's Political Consultative Conference.

The Shenzhen fair fair has an exhibition area of nearly 70 thousand square meters, with 5 exhibition halls and more than 3000 booths. More than 100 business negotiation tours from around the world, about one hundred thousand professional spectators are gathered in Shenzhen to select brands, negotiate trade, understand the market, display style, and discuss the future. To promote the integration of creativity and design, the Baoan District government has also launched the "Baoan creativity Pavilion" with the characteristics of the times. It has built an innovation platform with the combination of culture and creativity, focusing on promoting brand culture, strengthening brand proposition and deepening cultural demands, thus promoting the transformation of the garment industry from "made in China" to "created in China", which has been well received by the industry. Shenzhen Clothing Fair has also completed the transformation from focus on product display to brand culture and creativity, from focusing on business activities to brand value, and from domestic exchanges to international cooperation.

　　在閉幕式頒獎(jiǎng)盛典上，朗黛、愛特愛、伊華歐秀、卡汶、歐納菲、巴儷錦、Theme、因?yàn)?、青青果等品牌榮獲“十佳女裝品牌獎(jiǎng)”；藝之卉、卡爾丹頓、瑪絲菲爾、寶安創(chuàng)意館中心展示區(qū)、歐柏蘭奴、影兒等品牌榮獲“十佳展位獎(jiǎng)”；粉藍(lán)衣櫥、卡爾丹頓、TS’iB、雅軒菲格、佳莉絲、夢依詩、施華布朗、鑫締邇、御品云莎等獲得了“時(shí)尚創(chuàng)意設(shè)計(jì)獎(jiǎng)”、“品牌國際化貢獻(xiàn)獎(jiǎng)”、“最具潛力男裝品牌獎(jiǎng)”、“市場價(jià)值品牌獎(jiǎng)”、“創(chuàng)意設(shè)計(jì)獎(jiǎng)”等獎(jiǎng)項(xiàng)；而“時(shí)尚產(chǎn)業(yè)推動(dòng)大獎(jiǎng)”、“2011時(shí)尚品牌獎(jiǎng)”、“新銳品牌獎(jiǎng)”等獎(jiǎng)項(xiàng)也在深圳服交會“新十年”之際，碩果累累，為本屆服交會畫上完滿的句號。

Shen Yongfang said that at the starting point of the second ten years, the theme of the 2011 Shenzhen exhibition will be "Metamorphosis", which is to transform the "exhibition" from the "exhibition" emphasizing the commercial function to the "exhibition" that leads the innovation of the industrial concept. In the first year of China's garment industry entering the 12th Five-Year plan, accelerating the adjustment and upgrading and changing the way of development are the core tasks of this stage. With the historical opportunity of building Shenzhen's "fashion and creative capital", Shenzhen Trade Fair has completed its magnificent turn.