"Besides wages No, everything else is going up. "You can run away from Liu Xiang, but you must run through CPI". Recently, popular words like this related to people's livelihood were heated online. It can be seen that the word "rising" has approached the psychological defense of every ordinary people. Similarly, the Chinese footwear industry in 2011 was also "head up". Faced with a series of sudden changes, China's shoes showed positive measures, but under the strong economic environment, China's footwear industry was still divided. Recently, the pig's eight quit came back to join in the fun. In the "Rhapsody" of prices, he wrote a note of thick ink and heavy color. In this crazy price rising storm, factory failure and enterprise transformation have become more frequent.

As a matter of fact, enterprises, like humans, are born with old age, illness and death. In the past, most of our small and medium shoe enterprises developed under low cost and better environment. Coupled with the good international trade environment in the past, domestic competition is not particularly fierce, and raw material and labor costs have become the competitive advantages of domestic enterprises. However, with the internationalization of China's economy and the active participation in international competition, we have to shoulder more responsibilities as a big shoe making country. Under such circumstances, some small and medium-sized enterprises who have survived in their infancy will suffer from cold and fever due to low immunity and even suffer from serious illness.

However, "external" Trade Without advantage, we will vigorously develop domestic sales, and we will strive to transform our own level of development without the advantage of product quality. This is the positive mentality that keeps Chinese shoes industry in such a harsh economic environment. "Willpower is still there," and the willpower of this tough army has ushered in a new turning point.

In July 22nd, Zhou Wangjun, deputy director of the national development and Reform Commission's price department, said that the price situation in the second half of the year was more optimistic than in the first half of this year.

Zhou Wangjun said that in the first half of the year, China price The price has been rising continuously, from 4.9% at the beginning of the year to 6.4% in June, and the price has been running at a high level. Cautiously optimistic about the price situation in the second half of the year.

There are four main reasons for this: first, the international market commodity prices have dropped significantly compared with April. After the conduction, the import inflation will slow down after September. The two is that domestic monetary regulation plays an active role. In May and June, China's M2 growth rate has dropped to 15.1% and 15.9% respectively, reaching the goal set at the beginning of the year. Three, the supply of important domestic commodities is guaranteed, including summer grain harvest, meat, poultry, eggs, vegetables and industrial consumer goods supply. The four is the analysis of the price trend since 2000. Since the beginning of this century, China has experienced three price increases, the first is from 2003 to 2004, the second is from 2007 to 2008, and the third is from last year. The first round lasted for 27 months, and the second round lasted for 24 months. This round of price rises has lasted for 24 months now. Judging from the price fluctuation cycle, this round of price inflation is approaching the turning point.

On the whole, the proportion of the tail factor in inflation in the first half is 3.3 percentage points. In the second half, this figure will drop to 1.7 percentage points and decrease 1.6 percentage points. This indicates that the difficult problem that will directly affect the development of the footwear industry will soon be resolved, and the Chinese footwear industry will usher in a new dawn.

The author concludes: when such a promising dawn is spread to all walks of life, a more positive attitude is also becoming more and more important. Among them, the Chinese shoe enterprises should be more correct. As a big manufacturing country in the world, we are never humble, because we still have many advantages to be developed, and we never brag about it, because we have many shortcomings that we need to make up for. And this price disturbance is just a touchstone of China's footwear industry. After a short period of rest and recovery, the Chinese footwear industry will surely be able to sail again.