according to Boston The survey by the consulting group shows that the expenditure of Chinese consumers in the fashion market has been continuously increasing, and it is expected to create a value of 200 billion dollars in 2020.

The report also pointed out that many companies want to maintain the status quo by way of development is not practical, China's changes in the fashion market in the next 10 years will be completely different from the form of the first 10 years, so the most effective way of development should be to keep up with the fashion market. dynamic The pace of development. At the same time, these companies should also fully understand changes in China's population and consumption habits.

Young people born after the cultural revolution are now generally 20-30 years old, and their fashion purchasing power has exceeded 18% of the urban population. Many of them are working in foreign companies or private enterprises. Their income is good and people are relatively optimistic.

In the next 10 years, the purchasing power of women living in inland cities will also increase significantly. Global expansion is a way for many European and American enterprises to seek development. For example, Zara brand has 70 stores in China, Benetton brand has 25 stores in China, and Gap brand has 5 stores. And Nike and Adidas were the first to enter. China The international brand of the market now has more than 6000 stores in China.

The survey is mainly targeted at more than 5000 consumers aged 14-45.