BEST KIDS was founded in 1984 with the view of Asia at that time. Children's wear The market, mostly foreign brands, does not belong to its own designer brand. Qiu Dan, founder of the company, has established a BEST KIDS for supporting local designers, cultivating outstanding local designers and embracing the enthusiasm of self created brands. Unlike the large number of cartoon children's brands in the market at that time, BEST KIDS insisted on advocating the high quality appeal of fashion and fashion, placing the market orientation in the fashion and fashion of 25 to 35 year old mothers' ethnic group. At the beginning of its creation, it took the personalized black and white series as the keynote and matched the creative design concept. unique The philosophy of dressing is a fashion in children's wear market. Up to now, BEST KIDS is constantly adding new elements. It is believed that children should have the right and ability to choose their own dressing styles, choose what clothes they want to wear. Nowadays children are becoming more independent and self-consciousness is more and more intense. They coincide with the purpose of BEST KIDS's brand creation, and take newly rising white-collar families as the main consumption class. The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.

BEST KIDS mainly produces 3-16 years old children's clothing, BK-baby is originally subsidiary A small series under BEST KIDS, which is mainly produced by children aged 0-4 years old, has been widely loved by consumers for its children's interest in design, rich color change, soft and comfortable materials, and in 2000, BK-baby became an independent card of BEST KIDS independently.

The brand is positioned as the middle and top grade brand, and the newly rising young white-collar parents in the one or two tier cities are the main target markets, and the main sales channels are middle grade department stores or exclusive stores in the first tier cities.