Colorful design, ingenious originality and different fashion elements will bloom on the stage of fashion week.

This Shanghai fashion week will be adhering to the original intention of "converging and merging, leading the trend, and making fashion more exciting". With the theme of "innovation integration and fashion Shanghai", the most iconic fashion landmark Jingan 800 Show, Shanghai international fashion center and Xintiandi fashion will be held.

It is the most important concept and development direction of Shanghai fashion week to foster and promote local design strength and build a high-quality exhibition and communication platform for original design talents.

After years of hard exploration and experience precipitation, we are pleased to see that more and more local designers and brands have been widely concerned at home and abroad through the appearance of fashion week, and have won the recognition and favor of the vast number of consumers.

With the growing economic strength of our country and the growing maturity of the domestic fashion industry environment, it has become an important task for Shanghai's fashion capital and international metropolis to create local famous designers and brands through the cultivation of original design strength and enhance the influence of "creating China" in the international market.

This year's Shanghai fashion week, the display of local original power will still occupy the mainstream of the show.

The Enjoyoung brand, which is founded by Shanghai textile and Shanghai media group, which has 60 years of deep foundation, will uphold its brand spirit of healthy upward, enterprising and willing to challenge. It will take the new design life as the core positioning of the brand, and will release the 2011 autumn winter in the 800 Show.

This season's release will take the modern city women's compound life demand as the starting point, through a variety of material combinations, three-dimensional cutting and color collocation and other design techniques, presents a series of modern, fashionable, unique style of service accessories.

At the same time, as the first cooperative designer of EY.design, the tenth brotherhood winner was awarded the outstanding contribution award of Shanghai fashion industry. Ling Yali, the best local designer, will bring a group of dress art products with strong emotional language and design style. This group is designed with strong red color, which combines the minimalist modeling sense with the complex and rich decorative techniques. It not only embodies Ling Yali's aesthetic dream design concept, but also fits the core idea of EY brand promoting new design and supporting local design.

As one of the leading figures in the new fashion field in Shanghai, designer Li Hongyan has participated in the launching of Shanghai fashion week many times.

Following the creation and successful operation of the "insh" brand and the "Li Hongyan LI HONGYAN" clothing brand, the designer set up the "HELEN LEE" of the advanced customization garment brand at the end of 2009.

This spring, Li Hongyan (HELEN LEE) will return to Shanghai fashion week T stage after its precipitation. With the theme of "Open Black black and white road", using unexpected material matching and ingenious design details, we will bring a sexy, interesting and creative art party to us.