Donghua University - Raffles International Design Institute, Department of visual communication, 40 graphic design students, under the leadership of Teoh Hooi Chiat and Sarah Stutz, visited the famous international advertising company Wieden + Kennedy (Shanghai).

W+K's visit to the creative industry experience a successful conclusion.

W+K is a world-renowned sole proprietorship. The company is famous for its unique corporate culture and creativity. The most widely known advertisement is Nike's slogan, Just do it.

W+K Shanghai is a creative core communication company that connects China and the world through bold and innovative works, and insists on creative and independent operation. It is committed to providing creative solutions for those who want to establish long-term, close and in-depth contacts with consumers.

Flora Yang, head of the W+K public relations department, introduced the corporate culture to Raffles students with vivid speeches, and then led the students to visit the various constituent departments and work processes of W+K. Other employees of the company also patiently introduced the daily work of W+K's team cooperation, planning activities, case analysis and other work.

The whole visit made the students fully realize that W+K has spared no effort to find the top talents, and has determined the culture and creativity of local and global creativity and wisdom.

Raffles, Donghua, designed by Sarah Stutz teacher for undergraduate course project management, aims to enable students to better understand the creative environment of the multimedia industry, constantly improve the knowledge learned in the classroom and apply it to practice.

The experience gained from the Raffles creative industry in Donghua is strongly supported by the management of various industries. Students are benefited greatly. Thanks to Raffles' rich theoretical knowledge, they have also experienced the experience of creative industry management culture and laid a solid foreshadowing for the success of their career in the future.

This activity is not only a valuable spiritual wealth for teachers and students of visual communication department, but also a brilliant finishing touch for Raffles to promote international multi teaching and share the achievements of students in the same industry.