Donghua University, Raffles International Design Institute, 15 undergraduate students of visual communication department, guided by the teacher Sarah Stutz, visited the famous multimedia brand design studio Thread Design (Shanghai).

This is the second stop of the creative industry experience tour after the visual communication department visited the world famous advertising agency JWT Shanghai office in April 18th.

Founded in 2006, Thread Design studio is dedicated to promoting creative culture and providing diversified solutions for customers.

The company has a number of excellent designers at home and abroad, specializing in brand promotion, and understands all the markets at home and abroad.

Thread Design creative director Louise Lai introduced the work flow of the studio in general. His coherent explanation made the students understand the mode of design management and the professionalism of their work.

The project manager Maggie and Shelley led the students to visit Thread Design, and gave a wonderful speech by creative director Ben Weldon and Louise Lai.

From the introduction of the company's success stories, the key points of design and development to the participation of the students in the specially designed simulation scenario game, all staff of Thread Design warmly received the teachers and students of Raffles in Donghua, and answered the questions raised by the students in detail.

Under the guidance of the staff, the students sort out the steps of each link of the management process, and even review in the game to consolidate the management theory that has been learned before.

Joyce, the 09 outstanding graduate of the Raffles vision communication department in Donghua, is currently working in Thread Design studio. Her professional performance and rich knowledge have been highly praised by creative director Ben Weldon.

Donghua Raffles visual communication department's rich variety of planning activities and teachers' professional teaching have also been affirmed by Thread Design.

Sarah, a Donghua raffle teacher, has chosen a company with different corporate culture and scale as an object of study for the creative industry.

The former JWT Shanghai office is a subsidiary of WPP, a global group, with a large customer base and branches all over the world.

The Wieden + Kennedy Shanghai company, which is to be visited in May 21st, is a relatively independent foreign capital enterprise with specific customers and business expertise.

Visiting companies with different cultural backgrounds and corporate structures provide excellent cases for students to examine management theories and creative applications on the spot, so that they can experience the rapid changes of creative industries.