"Blue Ocean Strategy", a classic book of management, points out that enterprise competition should create market space without competition, carry out value innovation and fight off price and cost.

Nowadays, almost all enterprises are eager to find the "blue ocean" which no one is competing for, but the "blue ocean" seems to be out of reach.

In fact, even in the field of clothing, shoes and socks with many competitors, the blue ocean still exists.

A few days ago, Adidas's Rockport, a senior leather shoe brand, landed in the "shoe kingdom" China.

However, the brand has confidence and integrity.

Compared with other high-grade leather shoes, the characteristic of happy step is to combine running shoes and leather shoes, and find the blue sea at the edge of the two industries, so that the shoes of Yue Bu are also suitable for running.

So that some consumers love it.

MichaelRupp, President of the company, said: unlike shoes that only focus on external styles, the joy step focuses on improving the structure design. Through the study of ergonomics, the analysis of walking movements and the wearing test, we find the most comfortable and the most pressing foot insoles and materials, and develop unique scientific and technological achievements such as "pneumatic massage air cushion" and "dynamic air circulation".

It is understood that after Adidas's acquisition of Reebok Co, Reebok's music step was also returned to Adidas.

Taking the opportunity to absorb Adidas's technology in the field of sports shoes, Le step has introduced the "anti twist technology", so that high-grade leather shoes can also be suitable for sports like sports shoes.

MichaelRupp is looking forward to its rapid development in China because "happy step has core competitiveness and no similar competitor in China's leather shoes kingdom."