First, Know yourself as well as the enemy Principles

"Know the other" means to understand the etiquette habits, negotiation styles and negotiation experiences of negotiation opponents through various methods. Don't violate the other's taboo. A "confidant" means having a clear idea of its strengths and weaknesses, knowing what materials, data and objectives to be prepared, and where to retreat.

　　 Two, the principle of mutual benefit

When preparing for business negotiations, and in the process of negotiation, business people should think as much as possible for their negotiating partners without prejudice to their own interests, and take the initiative to retain certain interests for the other party.

　　 Three, the principle of equal consultation.

Negotiation is wisdom At the negotiating table, there was only solid facts, accurate figures, and strict rules. logic And artistic means can lead negotiations to the desired victory. Persuasive and not aggressive are the principles to be followed in negotiations.

　　 Four, the principle of separating people from things.

In negotiations, negotiators must deal with the relationship between people and things when dealing with the relationship between their opponents and their opponents. We must remember that friends are friends and negotiations are negotiated. The boundaries between the two must not be confused.

　 Five, the principle of seeking common ground while reserving differences.

　　 business negotiation In order to make every aspect of the negotiations fruitful, everyone is the winner. We must adhere to the principle of seeking common ground while reserving differences. It is necessary to pay attention to the details of various etiquette. We should give more consideration to the other side.

　　 Six, the principle of respect for opponents.

To respect the opponent is to require the negotiator to eliminate all interference in the whole process of the negotiation and consistently show his sincere respect for his opponent, everywhere, everything and everything.