Recently, "online" Textile and other light industries The "Dongsheng Road" activity was held in Dongsheng Road market, and more than 50 merchants signed the "online Textile City" at the scene. So far, more than half of the Chinese textile factories have entered the "light textile city".

Recently, the production workshop of Lang Shar Vedin garment company is busy, and the staff are rushing to make new autumn clothes. Since July 15th, "langsar" has entered the Taobao mall to set up a brand exclusive store. After a short month, customers have placed 20 to 30 orders per day. Gu Jieping, head of the company, said: "now is the season changing season. Such a turnover is satisfying. It is estimated that by the autumn of September and October, sales will increase significantly." Gu Jieping expressed confidence in the new marketing mode of e-commerce.

If our county's foreign trade companies have tried to increase business volume through e-commerce platform years ago, in recent years, more and more traditional textile enterprises have joined the online electronic trading platform to share the "big cake" of e-commerce. Not long ago, the new market of small and medium enterprises under e-commerce was jointly organized by the Bureau of industry and Commerce and the association of private entrepreneurs. Marketing The model forum also attracted many small and medium enterprises.

Trading on e-commerce platform Spin With the increasing number of enterprises, it is rare to put curtains or decorative cloth on the Internet for sale. Zhejiang golden cicada Home Textile Garments Co., Ltd. is one of them. Wang Haojie, manager of the domestic sales department of the company, told reporters that by the end of last year, they had set up an online flagship store through Taobao mall, and the curtain products and decorative fabrics were formally launched and operated. Up to now, over 8 months, the effect has gradually emerged. "Through the Internet, we can reach a wider customer base, especially the B2C e-commerce operation mode like Taobao. On the one hand, let's face the terminal customers directly, get timely market feedback information, and on the other hand, it can also increase brand awareness." Wang Haojie said, "at present, there are about 10 customers who consult or place orders every day on the Internet. The prospect is very good. E-commerce has become a trend of enterprise marketing.

Unlike the CICC home textile company's e-commerce operation mode, Shaoxing English printing and dyeing Co., Ltd. is the Alibaba's B2B e-commerce platform. Deng Wenfeng, the company's salesperson, told reporters that after 5 years of accumulation, it began to develop business contacts with more than 10 countries since its launch in June 2006. Now, 60% of the company's business volume is realized through Alibaba e-commerce platform. She said: "I have many lists directly from the Internet, and many salesmen have taken the initiative to find customers from the Internet and have a good harvest."

Whether B2B or B2C, more and more SMEs join the e-commerce platform and become bigger and stronger in this platform. Relevant officials of the county industry and Commerce Bureau said that due to the restriction of hardware and software, our county has relatively few enterprises to conduct online transactions through independent construction of the official website, and a large part of them rely on the third party trading platform. But whether it is "Alibaba", "Taobao" or "online Textile City", through the use of the third party e-commerce platform, small and medium-sized enterprises have reduced business costs and widened. Sale Channel.

Insiders pointed out that in the increasingly mature e-commerce today, SMEs can seize opportunities and learn online marketing mode, not only can further open up the market, better digest inventory or gain new profit growth, will also enhance the visibility of products, which is undoubtedly beneficial to the long-term development of enterprises.