Dialogue Between Chinese And Foreign Fashion Designers: "Integration And Development"
Yesterday, 2011 Chinese and foreign garment designers' dialogue sessions were held at the Shanghai New International Expo Center. Dozens of domestic and foreign fashion designers, market experts, and brand enterprise representatives interact on site to share their views and promote the docking of overseas designers with the Chinese market, channels and enterprises, and promote the integration and development of the global design industry and the garment industry.
Focus on how Western designers adapt themselves to localization and integrate excellent channels.
Chinese Market
"The theme of dialogue", Fan Degui, President of Shanghai new seven Pu clothing trade association and general agent of Hongkong ancient car Shanghai District, said that there are mainly two channels for foreign clothing brands to enter the Chinese market. One is the channel of agents, which has entered the market through agents with strong operational experience. At present, many domestic women's clothing and foreign and Chinese Hong Kong and Taiwan brands adopt this channel mode widely. Many successful domestic companies, including Esprit, Bossini and many imported brands, are mainly sales agents.
The other is direct channel, such as
Market
Set up counters or open outlets, establish a nationwide marketing network, and improve a unified brand image.
"We should not generalize about the choice of channels, but also consider the factors such as brand size, impact, suitable crowd and price positioning."
Fan believes that for foreign clothing brands, through strong and experienced agents to enter.
Professional market
It is a shortcut to set up a brand and sell products with its popularity and reputation.
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