The first leather industry in China Designer The association Haining leather Designers Association was formally established. This marks the beginning of the leather industry in Haining, which adds a higher value to the "Smiling Curve".

As the largest leather in the country industry Cluster, the leather industry in Haining has been developing rapidly in recent years under the guidance of the innovative idea of "I look at the world and fashion". According to information from Haining Leather Industry Association, there are fewer than 200 leather furniture manufacturers in Haining, and the total number of designers is nearly 1000. Some leather enterprises in Haining have vigorously developed the "Royal" design team, while maintaining good cooperation with excellent design studios both at home and abroad.

"After the establishment of this association, designers have second homes, which can continuously improve their design level and serve the enterprises better, and the association can also train designers with enterprises to make designers grow faster." Ren Youfa, vice chairman of China Leather Association and chairman of China Leather City, Haining, said.

At present, Haining is striving to build. Leatherwear Industry design highland. Haining China Leather City three phase - Brand Fashion Center officially opened the street. The center has seven functions of corporate headquarters, design research and development, brand exhibition, new product release, marketing headquarters, creative paradise and leisure club, and has gathered dozens of brand enterprises with the leading trend of leather fashion. Recently, the creative center of China Textile Academy of fine arts and the experimental base of the Institute of costume design of Academy of Fine Arts, Tsinghua University were also formally established in the center of brand fashion.