The "new world's first jogging shoes" is known as new bun, which has been running too slowly in China.

A new mall manager who has worked with new balun has revealed that the company has recently acquired most of its new Chinese bazaar sporting goods (Shenzhen) Co., Ltd. (hereinafter referred to as "China new balun") and is directly in charge of the Chinese market.

Not long ago, the major shareholder of China's new hundred Lun was also a Taiwanese businessman.

In 2003, he obtained the agency license of new brun, and began to produce and sell the shoes of new brun brand on the mainland.

However, according to the people familiar with the matter, Xin Bai Lun was dissatisfied with the operation of the agent. After the hard negotiations between the two sides, the new headquarters was finally able to take full control of China's most important market in the world.

In November 13th, RobDemartini, the new chief executive of new Shanghai, came to Shanghai with the chairman of the company.

New brun announced that it will expand the current 270 stores to 1000 in China before 2012, and turn the new bran into China's first running shoes brand, and upgrade the Chinese market to the second largest market of new brun, and achieve double sales worldwide.

Before announcing the new plan, Nike has announced that it is buying the British treasure to expand its share in the football market.

Earlier, Nike had acquired Reebok.

Although new brun said it will build China's first running sport shoes, Nike, as a comprehensive brand, does not consider itself to be shaken in the field of running shoes in China.

Insiders told reporters that the most recognized sports shoes brand in China is Nike, ranking second in Adidas, third and fourth in the position competition between Reebok, Puma, Lining, Anta, KAPPA and Converse.

New brun is currently considered to be the second tier brand. Lotto, SIBAO and ASICs, MIZUNO, and Nike, which are known as the "father of Nike", compete in the fifth position.

All along, Xin Bai Lun insists on not using celebrity endorsement in marketing.

On the 13 day, the company said it would not change this strategy in the future, but it would take advantage of the Olympic Games in China to build more emotional connections with the 16~29 year old young consumers through a series of new marketing strategies and to unify the brand image and introduce a new concept of store design in 2008.

In addition, the new distributor strategy in China has changed. Not long ago, a large number of small and medium dealers were recruited to build their exclusive distributor system. The dealers in Shanghai and even the whole country need only 2 million yuan of funds, so they have the opportunity to get the brand's right of representation.

New Bai Lun also plans to pform some of the outlets to distributors, so that the number of new distributors and the number of outlets will increase from 3:7 to 5:5.

Some consumers said that in the past in Shanghai, still can buy more than 100 yuan of new hundred Lun running shoes, now he suspected that it is fake.

Indeed, in the past few years, New Zealand has been troubled in China.

An industry insider said that new Bai Lun also entered China through an agent before the 90s of the last century. They discounted arbitrarily and the brand image was not uniform. Therefore, new brun reclaimed the right of agency, and in 2003, it sent a new agent to set up a company in China and become a minority shareholder in the new company.

But the new Bo Lun still suffers from counterfeiting in China, and the price strategy is not stable enough. This may be the main reason why Xin Lun Lun is determined to directly control the Chinese market.

But Miss Chen, Vice Minister of marketing department of China new Shanghai branch, said that the right to recover the agency was normal, because the new market was directly managed after the agency in Taiwan.

It is reported that another Italy brand, an road, has seized its agent in China before taking the initiative.