September 7th, the thirteenth Jiangsu International Fashion Festival At the opening of Nanjing International Expo Center, Jiangsu famous clothing brands such as Bosideng, Yalu and red bean were all exhibiting. At the exhibition, Bosideng and many other enterprises were affected by the rising cost of raw materials and manpower. The price of new clothing introduced in the second half of this year will rise from last year to 10% to 20%.

　　 Bosideng Group Chairman Gao Dekang said that influenced by factors such as the cost of raw materials and human capital, Bosideng this year. Down Jackets The price will rise by 10%. Yalu marketing director, Ma Zhen, revealed that the price of Yalu's down jacket will also increase by 15% to 20% this year. The reason is that the cost of down, fabric, labor and so on has increased by 30%, of which only one of the salaries has doubled. Take a skilled filling worker as an example. Last year, the average wage level was 2400 yuan / month to 2500 yuan / month, and this year it has risen to 3000 yuan / month to 5000 yuan / month. MA Zhen said, "the price of textile and clothing is rising this year."

In order to cope with the pressure of rising costs, enterprises have adopted product innovation, technology, equipment upgrading, marketing mode transformation and other ways to save costs and expand sales.

Gao Dekang said: "by adopting new technologies and equipment, developing new fabrics and working with long-term suppliers, the company will control the factors of cost rise and reduce the price increase as far as possible."

Yalu and red bean are facing the pressure of rising cost by changing marketing mode. MA Zhen said that Yalu opened 200~300 Direct stores in the country this year, and Suzhou, Nantong, Shanghai and Zhejiang all adopted the direct store mode, which accelerated the speed of capital recovery through the transformation from selling to direct sales. According to Pang Jin, manager of the red bean planning department, the red bean will learn from the foreign brand one-stop brand chain marketing mode, and increase the sales volume and control the cost rising factor.

Jiangsu garment enterprises are also actively developing overseas while they are based on national brands. At present, Bosideng has opened 84 branches in the United Kingdom, the United States and other places, with sales reaching 6% to 7% of the total sales of the group. In July 26th this year, Bosideng spent 20 million 50 thousand pounds to buy a 6 storey building beside Oxford street in London, making it the first European flagship store in Boston, in order to better establish the brand international image.