Since 1999, Jiangsu has successfully hosted the twelve international clothing festival. Over the years, with the help of the International Fashion Festival, Jiangsu's textile and garment industry has won. market At the same time, it has also firmly established the overall image of "brand Jiangsu, fashion Jiangsu". Today, the thirteenth Jiangsu International Fashion Festival was held on September 7, 2011 -9 in Nanjing Hexi International Expo Center. As Jiangsu Province clothing (Home Textiles) own brand 30 strong enterprise, Jiangsu textile and clothing brand new brand, this year is another grand festival.

This year's exhibition hall has changed from 150 square meters last year to nearly 300 square meters, and is in the golden section of the whole exhibition area. The development of aldun in the past year has attracted much attention. Its rapid development has its deep reasons.

Fast fashion mode

Aldun menswear developed the traditional brand agent to win the "fast" SPA. Pattern With the role of industry innovators and pioneers, it will take the responsibility of industry transformation. Through the development strategy of "focusing on the region, focusing on products, focusing on customers and focusing on breakthroughs", we have implemented an integrated operation mode from brand operation, commodity planning to production and retail, which has been unified controlled by the company. We have rapidly realized the chain scale, brand benefit, and fast and steady standardized replication of direct management stores. The rapid development to a few hundred years in a few years has become a vivid epitome of the transformation and upgrading of the independent brand of Jiangsu garment industry.

Vertical management

Azton men's clothing takes a completely vertical management and operation mode. From the shop location, decoration shop, recruitment training, new shop opening, store operation, marketing planning, shop supervision, customer management to financial control and other all-round management and guidance, all franchisees are vertically managed by the general department. Investors only need to understand the business situation regularly, look at the business reports, and the rest of the work is done by the company professionals. The most attractive point is about the commitment of franchisee to zero risk. Moreover, it is worth mentioning that since joining the development, Alston did not close a store, and has been developing steadily.

Brand marketing

Alton men's clothing has always put brand marketing in the top priority. From attending the last Jiangsu international clothing festival, to the press conference of Beijing people's great hall, and then to the nineteenth China. international The clothing and Accessories Fair has been coming step by step, and Alton has been confident and leisurely in expanding the influence of the brand. And recently obtained the honorary title of the 30 strong enterprises of Jiangsu clothing (Home Textiles) brand.

personnel training

In the spirit of "equal importance of talents and talents, talents, talents and talents", Alton set up a system of talent recruitment, personnel training, staff motivation, career planning and so on, and set up the Arton School of Commerce, which functions like an enterprise's own "Whampoa military academy". All store managers, store managers and even higher management students often attend classes and training in business schools. This group of young people, flaunting their youth and passion, whether they are eager to compete in the training class to show their talents and share their experience, or to achieve their goals in the sales line, even if they are sick, have no complaints. Every moment, every corner will leave behind their busy and happy figure.

Help support

Aldun can have today's development and various kinds of outside world. trust It is inseparable from support. Franchisee's trust, supplier's support and consumer's approval are all the driving force for Alton. In addition, the care policies and incentive policies of governments at various levels have provided strong spiritual support to accelerate the growth of Alton.