Deichman shoe city, which once sold shoes with brand shoes at a cost below cost, annoyed businesses in the capital and then was stopped by suppliers, finally reached a settlement agreement with the major brands yesterday. Deichman shoes city promised that the shoes sold will not be "below the cost price", but in view of the fact that Deichman shoe city has not yet fully opened and is in the 6-8 tier of the public transport hub of the zoo, the supplier will agree that Deichman shoes can sell shoes at "cost price" at the initial stage of opening. It is different from the previous supplier's initiative to approach media reporters. After the settlement agreement was reached, the manufacturers almost lost their voice. All kinds of suspense indicate that the "settlement agreement" is not everyone's joy, and it may be more subtle. I called a deputy general manager of a shopping mall in the capital city, who did not want to be named, and he slightly angrily said: "Deichman shoes city is selling at cost price. It is a vicious price war." "In fact, this supplier failed to sell, and it did not cause passive sales to Deichman. The stock up to 50 million yuan has already laid the foundation for this, and even more gratifying is that the sales situation is at least three or four times higher than when it opened." Deichman, purchasing manager of shoe city, said Xu Zhou Wei. Industry experts said that the lower price marketing strategy of Dai man was relatively successful, but the impact on the market was also very large, which was exactly the same as that of Gome. In short, the price of the shoe is so low that the interests of suppliers and shopping malls will be affected.