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Li Kailuo: "Calm" Thinking In The Upsurge Of Service Enterprises Listing

2011/9/21 8:41:00 49

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Reflection On The Upsurge Of Service Enterprises Listing

The psychology and behavior of "fighting one game" or "gambling one" can be fatal to an enterprise. Recently, there are two things in the industry that are in a lot of trouble. One is the exposure of men's clothing enterprises by CCTV's "3 15 evening party".

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Local manufacturing is fake foreign brands, the other is Goldman Sachs research report that luxury Prada products 80% of China's production.

Because of the consumption psychology and demand of the Chinese market, the domestic enterprises have to enhance the brand value through the "foreign" brand packaging, while the international brand can only produce foundry products in most manufacturing processes or products in the global manufacturing center in order to reduce costs and ensure quality.

In fact, two things have not been a secret in the industry, nor is it only in the clothing and apparel industry. The reason why they are concerned about such time points is that the two companies are planning or preparing to go public.

The dazzling wealth effect brought by the listing and the strict information disclosure system require the listed companies to prepare and learn to adapt themselves to the sunshine. Otherwise, any minor faults and flaws may bring great harm.

In the face of the upsurge of listing, instead of impulsing, it is better to think about "calm" and "quiet": a "calm" is calm, able to be calm, serious preparation and good internal strength; another "quiet" is quiet, and can keep a low profile.

Silence

Speak less and do more.

How to adapt to the capital age

China has become the largest garment manufacturing base in the world after adjustment and changes in the global division of labor.

Whether it's domestic brand or fake foreign brand, it has the ability to compete with international brands in raw material supply, process production, product quality and service experience.

Lack

It is how to increase the added value of products and create lasting influence.

With the expansion of domestic demand and consumption upgrading, clothing and clothing industry directly benefits, and can maintain a good growth. All the capital has become more and more popular in this industry, becoming an important force to promote the pformation and upgrading of the garment industry.

In the past few years, dozens of garment enterprises have landed in the capital markets at home and abroad.

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The heavy news of capital market was created: in 2007, BELLE listed in Hongkong, becoming the largest Chinese retail stock in Hong Kong, surpassing Gome, and in 2008, it became the first listed garment company to produce completely outsourced "light assets" mode. In 2010, it was founded in five or six years, and it has set up a new record of Shenzhen's small and medium plate with a price earnings ratio of 113 times.

Looking at the changes in the domestic capital market, with the introduction of small and medium sized boards and gem, the preparation of the international board and the new three board OTC market, China's multi-level capital market system has basically taken shape, and the system of issuing audit, corporate governance, information disclosure and investor protection has been continuously improved.

Although there are still many disappointments, compared with the demand and quota for the listing of Shanshan and YOUNGOR more than ten years ago, the listing of private enterprises in mainland China was difficult six or seven years ago. Lining and Anta could only choose overseas capital markets. Now the listing of private enterprises should be easier, with lower threshold, faster speed and higher pparency.

Therefore, adapting to the capital age requires at least two aspects: first, we must respect the rules, perfect the governance structure and standardize operation; we must not be lucky enough to avoid "going public"; two, we must comply with the direction of industrial pformation and upgrading in action, and we must meet the requirements of the development strategy, solve the problems we face and guide the development of our business.